Joel Salatin Talks Farm Marketing
300 farmers go out of business every week in America. Every week. I was shocked to hear that statistic. I know 80% of farmers don’t make it past the 2 year mark and only 2% make it to the 5 year mark, but knowing we lose 300 per week is really heart wrenching! While […]
Build your Farm Website in One Day – Free Training
This has been a loooong time coming! (jump to the free training here or read on to get the full scoop!) I LOVE farming. I LOVE animals. Customers. Dirt. Farm smells. LOVE it all!! And I also love teaching other farmers how to sell and get their farm thriving instead of just sucking up cash […]
“Should I use chlorine bleach or iodine to clean my raw milk dairy equipment?”
This question often shows up in my inbox! Among others about sanitizing raw milk equipment — what to use, why what they’re using isn’t working, how much sanitizer, etc. I’m a firm believer in that if you’re producing raw milk then you’d better have some food grade bleach flying in your barn sanitizing that equipment. Bleach […]
If You Think Market Determines Your Price, You’re Wrong
Ever hear yourself saying any of the following? “I can only sell my eggs for XX amount because in my area that’s all the market will bear.” “The going rate for pork in my area is XX per lb. so I hate to charge much more than that.” “I am competing with farms who have […]
2 Website Tweaks You Can Make For More Profit
If you’ve spent any time here on the blog you know how firmly I believe in relationship centered online marketing as the key to your success on your farm. In this post, I walk you through how to make 2 easy tweaks to your website to make more profit so you can start making your farm […]
“Where Should I Advertise?”
Frequently I get asked, “Where should I advertise my farm products?” The q’ comes in many versions: How do I convince people that my products are worth the price? How do I get people to respond to my ad? How do I get my name out there? Do you see a trend here – everyone […]
Charlotte Smith & Mark McAfee: cheap raw milk is dangerous raw milk
You gotta see today’s video. Doesn’t matter if you produce raw milk or not, nor what kind of Ag related biz you own, you’ll be inspired. Mark McAfee has been a raw dairy farmer for 20 years and is first and foremost a humanitarian. That clearly shines through in this conversation we had a few weeks […]
GREAT way to get more customers + free template
Last post I gave you an extremely powerful tool to Reach out to your customers by email It was a template for an email you could copy to help build trust with your customers. This goes far in developing a loyal fan base who will pay your prices you need to sustain your business. I got lots of thank […]
You will succeed when you matter to people.
I hear from so many of you that you can’t figure out where to “find the right customers,” or “how do I convince people our products are worth the price,” and “how do I know where to go and what to say to find customers.” I want to throw a completely different perspective in […]
The Best of Times, The Worst of Times
That was this week for me. Had an amazing visit to Joel Salatin’s Polyface Farm as part of my boardmember opportunities for the Farm To Consumer Legal Defense Fund. That was the BEST of times! Then, a journalist who’s written about me before posted an article this week about the price of my milk. No […]