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You wrote the email. Tried to include everyone. Hit send.
Crickets. 🦗
Here’s what actually happened: When you market to everyone, you sell to no one.
This week’s episode is about the #1 Black Friday mistake that kills sales—and the simple fix that helps farmers sell out instead.
​Listen to this week’s episode now.
First, though, if you’ve never tried a Black Friday marketing email – this is your year!
And, if you want to make it pop – here’s the secret.
You know how when you sit down to write your Black Friday email or social media post or video, you get all worried about leaving someone out?
Like, you want to reach your older customers AND your younger customers, those with kids and those without, AND that person who bought from you six months ago?
You do your best to include everyone!
But nobody buys. 🤦‍♀️Total crickets.
I get it. I used to do this exact thing. I worried that getting too specific would turn some customers off.
Turns out there’s a way better approach.
In this episode, I take you through a real email from a flower farmer I just coached.
You’ll see her original version, what we changed, and why the revised version sold out her products while the other would’ve bombed.
I also share my simple notebook trick for collecting the phrases that make people stop scrolling and think “My farmer is reading my mind!”
One farmer used this and sold out her beef from summer. Another sold out half her spring flower shares before Christmas even happened.
This isn’t just about Black Friday. This works all year long.
If your marketing hasn’t worked before? Not to worry. It’s a skill you haven’t learned yet – and I’m here to help.
You’ve still got time to use this for next week.
Have a delightful Thanksgiving.
Warm Hugs,
Charlotte
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