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The Farm Marketing Fix – January 2026
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One email. Before breakfast. 6 orders.
That happened to a brand-new coaching client of mine last week.
It wasn’t luck. It wasn’t magic. It was because she finally had a number she was working toward—and a plan to get there.
Most farmers I talk to don’t have a clear sales goal for the year.
When I ask, they get a little sheepish and say something like “We’ll see what happens,” or, “I don’t know, we’re just winging it.”
And listen, I get it. Putting a number on paper feels scary. What if you don’t hit it? What if you look foolish?
But here’s the thing: leaving your income up to “we’ll see” is a fast track to exhaustion, burnout, and wondering why you’re doing all this in the first place.
You deserve better than that.
In this episode (Part 2 of your 2026 Farm Marketing Business Plan), I walk you through the exact process I use with my coaching clients to set sales projections that actually feel good AND work.
Here’s what we’re getting into:
- Why picking ANY number beats having no number (even if you have no idea what you’re doing)
- What to do when you don’t hit your goal (spoiler: it’s not spiral and give up)
- The simple exercise that shows you what’s actually working on your farm vs. what needs to GO
- The real reason goal-setting matters—and it’s not about the dollar amount
Oh! And this is Part 2 of 4—so if you missed last week’s episode on dreaming big and setting your non-negotiables, go snag that one [HERE]. They build on each other, and you’ll want the full picture.
One more thing: don’t just listen to this one in the car and forget about it. Grab a pen. Grab your coffee. Actually do the exercises. The farmers who get results? They’re the ones who do the work. You’ve got this.
All my love and happy holidays,
Happy Holidays!!
Charlotte
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Chat with us to see if Farm Marketing Mastery can break you out of marketing misery.
