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Today’s podcast is with a family that made my heart so full I could burst, and I cannot wait for you to hear it.
Meet the Koetsiers. Craig, Melynda, and daughter-in-law Ellie. Third-generation retail greenhouse in Grand Rapids, Michigan. THE sweetest humans. I got to have lunch with them in person and I’ve been itching to introduce you ever since.
Here’s their story in a nutshell:
🌸 Started many years ago with print ads and billboards – like everyone did back in the day
🌸 Moved to social media, digital marketing, email – spent a lot. Couldn’t see the payoff. Felt icky and pushy.
🌸 Craig stumbled on my podcast – he started devouring episode after episode, sending them to Melynda and Ellie: “You need to listen to this.”
🌸 They loved my perspective on marketing – it felt natural and so NON-salesy – they joined my coaching program and have watched business grow ever since.
Here’s what shifted:
They stopped chasing tactics that felt wrong and started marketing in a way that felt completely, beautifully like them. Relationship marketing. Connection over transaction. Love your neighbor, love your customer – it all clicked.
Now? Their customers feel so genuinely connected to them that they seek them out, take their classes, pay their prices – even when they cost more – and come back again and again.
That’s what happens when people trust you. They love paying you.
And in a world drowning in AI-generated everything? Relationships win. Every single time. If people aren’t buying from you, this is why – and this is the fix.
It means so much to me that you’re here.
Charlotte
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Chat with us to see if The Profitable Farmer can break you out of marketing misery.
