#294: How this Flower Farmer Makes over $100K Annually, With Profit (and lunch dates with her husband)

You know how to farm. That’s not the problem.

It’s the exhaustion and overwhelm. Wondering why this dream feels so much harder than you imagined.

I know because I lived it, too. I thought selling would be easy – our milk, meat, and eggs were amazing. But not enough people knew we existed, even though I was posting constantly.

My dream farm life looked nothing like I’d imagined.

Maybe that’s where you are right now, too.

Brooke Palmer from Jenny Creek Flowers, on the podcast today, has been there, too.

Five years ago, she could grow anything – but selling it? Total mystery. Her first year was rough.

She’s been in my farm marketing coaching program for the last three years.

Now?

Profitable year three. Profitable year four. Profitable year five.

Six figures. About to fully replace her teaching income. And get this – she actually has lunch dates with her husband in the middle of the workday.

Here’s some of what we dig into:

→ The sales disaster that almost broke her (email system crashed mid-launch!) – and how it became her best launch ever

→ Why she’s choosing to stop at 20,000 tulips instead of always chasing more

→ Last spring, Brooke’s main crop failed – hear how she dealt with it

What stands out to me? The calm in her voice. She’s not white-knuckling this success. She’s actually enjoying her life.

That didn’t happen by accident. It’s the skills she built through marketing and mindset coaching to get through the hard stuff.


When Brooke joined The Profitable Farmer coaching program, she started before she felt like she could afford it. She invested in herself, in her dream, and in the belief that she could learn to build a profitable, fulfilling farm.

Three years later, she’s armed with tools she’ll use for a lifetime. We’re all immensely proud of her.😊

If you’re in that hard place right now – working constantly but not making money, wondering if the dream is even possible, let’s talk.

You deserve to find out what’s on the other side of this struggle.

It means so much to me that you’re here,

Charlotte

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Hi, I'm Charlotte Smith!

I’ve made it my career to give farmers the mindset and the marketing strategy they need to have a farm and life they love.

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