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How to Get Customers to Drive to Your Rural Farm – Even With Cheaper Farms Nearby
Episode Summary
Picture this. You’re a farmer. Your farm stand isn’t visible from the road. There are five other farm stands within twenty miles of you. Six different farmers markets running on six different days. Multiple butcher shops selling meat cheaper than you can. And in your own words… everybody and their brother is doing the same thing you’re doing.
This is exactly where my client Valerie in Pennsylvania started. Then she 10x’d her farm stand sales in six months.
Not because she lowered her prices. Not because she got luckier. Because she finally learned the one skill that makes someone drive past every cheaper option to get to your farm.
This episode is the final installment of our four-part farm marketing foundation series. I’m walking you through exactly how to attract customers to a rural farm, keep them coming back season after season, and stop losing sleep over the cheaper farm down the road. This is relationship-based marketing, and it’s how my farmers consistently have customers driving one, two, even three hours to shop with them.
If you’ve ever wondered why people aren’t finding your farm, why they’re not coming back after that first sale, or whether you should drop your prices to compete, this is the episode that pulls the whole marketing foundation together.
What You’ll Learn in This Episode
- How my client Valerie 10x’d her farm stand sales in 6 months — with five cheaper farm stands and six weekly farmers markets surrounding her
- Why the cheaper farm down the road is never your competition when your brand is clear
- The real reason customers aren’t coming back after the first sale (it’s not what you think)
- How far in advance to market wedding flowers, CSAs, meat shares, and seasonal products
- The 5-day launch framework that helps farmers sell out instead of stressing out
Key Takeaways:
- Relationship Is The Differentiator, Not Price — The farm two miles down the road selling eggs for $4 isn’t your competition. Customers who buy purely on price aren’t loyal to anyone — they’ll leave the moment someone goes cheaper. The customers you want will drive past five cheaper farms to get to yours because of who you are, what you stand for, and the problem your farm solves for them. Stop competing on price. Start communicating your brand.
- If People Aren’t Driving To You, It’s A Skill Gap, Not A Pricing Problem — When customers drive by your farm to buy cheaper somewhere else, it’s just feedback. Feedback that you haven’t yet clearly communicated your brand or built a real relationship with them. This isn’t about your eggs being worse or your prices being too high. It’s about a teachable, learnable skill. And once you build it, the cheaper farms stop mattering entirely.
- Off-Season Emails Are The Whole Game — The number one reason farmers lose customers between seasons is silence. They make the sale, then go quiet for months, and by spring the customer has forgotten them or found someone else. The solution isn’t more sales pitches. It’s staying connected year-round with stories, recipes, behind-the-scenes farm life, even your favorite chocolate chip cookie recipe in February. Stay top of mind without selling, and your customers will come back season after season for years. The average lifetime customer on my farm? Five years.
Memorable Quotes
“The cheaper farm down the road is not your competition when your brand is clear.”
“If people are driving by you to buy cheaper, it’s a skill gap.”
“You’re not in a price war. You’re in the relationship business.”
FAQ
Q: How do I get customers to drive to my rural farm?
The only thing that compels someone to drive out of their way to an inconvenient location is the relationship they have with you, their farmer. This means building a clear brand, emailing consistently, and showing up with honesty, warmth, and transparency. When you communicate who you help and what problem your products solve, your dream customers will drive miles, sometimes hours, to buy from you.
Q: Why aren’t my customers coming back after the first sale?
Almost always because you went quiet between visits. You made the sale and then disappeared. No emails, no updates, no connection. By the time the next season rolls around, they’ve forgotten you or found someone else. The fix is a weekly email list that stays connected year-round, not just when you have product to sell.
Q: How do I compete with cheaper farms nearby?
You don’t. Customers who buy purely on price will never be loyal. They’ll leave the moment someone goes cheaper. Your job isn’t to lower your prices; it’s to build a relationship and brand so clear that price-shoppers self-select out, and your dream customers self-select in. They will drive past every cheaper farm to get to yours.
Resources mentioned in this episode:
- The 3-Minute Reset (Free Guide) — If you’re a woman who feels like she’s performing her life instead of living it, this short freebie introduces one of the core coaching skills I’ll be teaching starting in September. It’s the doorway into my brand-new coaching program for any woman ready to stop reacting and start living. Grab it at charlottemsmith.com/coach and you’ll also be invited to the September class first.
- The Profitable Farmer Marketing & Coaching Program — If you’ve built or are building a farm business and you’re tired of guessing what marketing works, this is where farmers come to get their entire first year of marketing built for them — customized to their farm, their products, and their dream customer. You’ll get the brand framework, website template, email list strategy, 5-day launch system, and weekly coaching. Learn more and join the next enrollment: charlottemsmith.com/mastery
- Previous Episodes In This Series:
- Episode 300 — The 4 Things Every Profitable Farm Did First
- Episode 301 — How Do I Stand Out When Other Farms Sell the Same Thing (Even Cheaper)?
- Episode 302 — Does Email Marketing Actually Work for Farms – and Why Are My Emails Going to the Promotions Folder?
About the Host
Charlotte Smith is a farm marketing coach, podcast host, and the founder of The Profitable Farmer. She’s a 5th generation farmer, now supporting the 6th, together. Charlotte coaches approximately 300 farmers per year across the United States and 15 other countries, helping them shift from selling-out-but-broke to genuinely profitable through clear branding and customer-focused marketing.
Connect with Charlotte
Sign up for Farm Marketing Week at charlottemsmith.com/masterclass.
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Hey you, welcome back to the podcast. We are like deep into June.
By the time you get this, I think the summer solstice will be, have just passed or be coming and…
son is getting married in about 10 days. So we are deep in the thick of making sure the flowers we
grew for the wedding starting last year are going to be as ready as they could be on the 4th of
July. And we’re trying to make sure that… that goes into a wedding has been confirmed and double
confirmed and thought of and do our dresses fit and do we have the right shoes and all the things
that go into that. So this is a very exciting week in our house and on our farm and I’m loving it.
And today I am finishing up an episode or a series we’ve been…
teaching this spring about marketing. And this last part, this is part four,
and it’s about how do I get customers to drive out of their way to our farm and keep coming back
time and time again, all through the season and next season. Because that’s the thing I hear from
farmers a lot is they can often get someone there the first time, but then they don’t have repeat
buyers. So it’s crucial that we learn the skills to do this.
Also, before we dive into it, I want to share with you that I have some other very exciting news.
For years, people have been asking me, not just farmers, but non-farmers,
email me regularly asking me if I would teach the coaching skills that I use in my program that
help people get unbelievable results in their lives. Results that…
aren’t able to get anywhere else. It’s crazy how many success stories I share on the podcast all
the time. And I just want to share that finally, starting in September, I will be teaching the
dozens of coaching skills that I use with myself to create my amazing life.
And I teach my clients so they can use them themselves. And along with it,
weekly mindset coaching to deepen the skills. Once you learn them, it is open to all women,
not just farmers. Any one of you who wants to improve your life in every single area is welcome to
join. I’ve been coaching women for many years. I used these skills to change my own life first in
very drastic ways, overcoming. grave illness and great hardship in different areas.
And then since then, I’ve coached thousands of women to change their own lives in the way they
wanted and finally feel like they’re living a fulfilled and rich life.
And by rich, I don’t just mean money. I mean, rich in deep connected relationships and they feel
fulfilled and that they have They love everything they have and they have everything they love and
their life is finally not about. reacting, but they get to live their dream life or live the life
that they only thought would be a dream. So in order to get invited to the class in September,
you’ll want to sign up for my free guide. You’ll just click on the link there and put your email
and name in there. It’s called the three minute reset. It’s going to help you. It’s just a very
short document that you’ll read through it, answer a couple of questions, and it’ll help you stop.
performing your life, stop reacting, stop feeling like you’re not enough maybe and overwhelmed.
It’ll help you stop all those things and that like you are doing enough and you are enough as you
are. So it’s a great short little introduction to one of the main coaching skills I use.
And you can get that freebie at charlottemsmith.com forward slash coach.
C-O-A-C-H. So go there because I’ve got a wonderful group of people already signed up for that
class and I just can’t wait to share it with everybody. So let’s go.
Let’s get back into finishing up the series I started over the last few weeks covering the
foundation of farm marketing, like where to start, how to build a brand. how to use email marketing
to actually make sales. And today is the episode where we pull it all together.
We’re talking about customers. Specifically, how do you find them? How do you get them to come to
your farm, even if you’re out of the way? And how do you keep them coming back season after season?
And how do you build loyalty strong enough that the cheaper farms nearby don’t threaten you?
If you’re in a rural area like many farmers, this episode is especially for you because I know what
it’s like to look at your farm and then wonder, how is anyone going to find it in the first place,
let alone why would they come back regularly? So what we’re going to cover here first is that the
only thing that will make people drive out of their way to come to an inconvenient location to buy
their farm products is the relationship they have with you, their farmer. That’s what I teach,
relationship-based marketing. Relationship is the differentiator that makes them stop clicking to
have their groceries delivered and instead drive out of their way to find you. So let me tell you
about a client of mine, Valerie in Pennsylvania. When she first opened her farm stand,
she had a list. a long list of all the reasons it shouldn’t work. She was within a 20 mile radius
of her farm. There were at least five other farm stands. There were six different farmers markets
nearby running. various different days of the week. There were multiple local butcher shops selling
meat much cheaper than she could. And on top of that, her farm stand wasn’t even visible from the
road. And she lives in a thriving agricultural community where, in her words,
everybody and their brother is doing the same things she’s doing. So if anyone had a reason to
believe the cheaper farm down the road was going to sink her, It was Valerie, my client,
but here’s what happened. After years of slow sales, she joined my profitable farmer marketing
coaching program. And the first thing we work on is she got clear on her brand. She focused her
marketing on her dream customer like I teach. And instead of trying to compete,
With the cheaper farm stands and the busy farmer’s markets, she focused on serving these customers.
What happened is she 10x her farm stand sales in six months of joining.
10 times her sales with five other farm stands, six days a week of farmer’s markets and cheaper
butcher shops all around her. From a building you can’t see from the road. This is what branding
does. The cheaper farm down the road is not your competition when your brand is clear.
When you communicate it consistently, you attract your specific people,
the people who will pay your price without argument. And that’s all you need. You need your people.
You don’t need everyone. And your people will drive past the cheaper farms to go further to get to
your farm when you learn how to communicate this. So here’s the thing about rural farms.
actually your biggest obstacle.
Relationship is your opportunity. People are desperate today to know where their food comes from so
they can trust it. There’s so many horror stories about all kinds of issues with store-bought
food. They want to feel connected. They want to feel connected to the land,
to you, their farmer, to a purpose. They want to feel like they’re supporting local because it
helps their community. And that’s what you have. You are that. Your job is to communicate it in a
way that lets people know about it. If they don’t know about all these things,
they won’t feel compelled to drive out to you or to even look for you.
So when you learn to have a clear brand that speaks to your dream customer, when you email them
consistently about the things they care about, and when you show up for them with honesty and
warmth and vulnerability and transparency and authenticity, They will drive miles to buy from you.
I’ve seen it happen over and over. Farmers will come into my marketing program really frustrated
that people won’t drive 10 minutes to their farm and then they get their marketing from us.
We give you your first year of marketing free and the profitable, well, included in the program, in
the profitable farmer program. So now then what happens is they have farmers driving from all over,
including an hour away. two hours away, even three hours away.
This is the power of learning relationship-based marketing. All right,
let’s keep going. Why cheaper farms nearby are not your competition.
All right, let’s talk about the fear that comes up for almost every farmer at some point.
So you might be selling eggs for $7 or $10 or 12,
a dozen. And then the farm Two miles down the road is selling them for $4 and you’re watching
people drive past your sign to get to theirs. Here’s what that means.
And I want you to really consider this because it’s not bad news, even though it feels like it.
If people are buying from the cheaper farm and not you, it’s just feedback.
It’s feedback that you have not yet clearly communicated your brand in order to build a
relationship with them. It’s not feedback that your eggs are worse or that your prices are too
expensive and that you should lower them. Okay. Your customers who buy purely on price won’t be
loyal to anyone anyway. They’ll leave the moment someone goes cheaper. You don’t want those
customers. That’s not who we’re trying to attract. You will learn when you communicate your brand
through relationship-based marketing.
We’ll choose you because of that relationship and they will drive by the cheaper farms, no matter
what they’re selling, flowers, vegetables, meat, eggs, milk,
all the things they drive by the cheaper ones because of what you stand for, what your farm means
to them and the problem you solve for them. those customers don’t care that the farm down the road
is cheaper. I know this and it is not theory. We have seen this anecdotally in our marketing
program with thousands of farmers for over the last decade of me teaching it.
People will drive by the cheaper farms to get to your farm when you learn how to build a
relationship with them. So it’s just a skill gap. If people are driving by you to buy cheaper,
it’s a skill gap. I see this at the farmer’s market too. You could have a booth right next to you.
Well, it wouldn’t be right next to you. If it’s selling the same thing, it could be across the
market from you and it’s selling the same thing even cheaper. And my clients are often the only
ones that sell out or they sell the most product at the highest price at the farmer’s market
because of the relationship they build. It’s that crucial. And here’s something else worth knowing.
Most farmers, who are undercharging, aren’t going to be in business in a few years. They can’t
sustain it. They’ll get tired of supplementing their product with their day job money,
and they’ll finally quit, which means the farmers who learn to brand and charge their worth will
still be standing strong when others aren’t. So you’re not in a price war at all.
You’re in the relationship business. And in a relationship business, There is no competition when
you market with your brand, your clear brand. And your brand is, we covered this in episode 300,
who you help and what problem your products solve for them. I teach you exactly how to figure that
out. So when you can communicate your clear brand, people will drive by the cheaper farms to buy
from you. All right, so let’s get practical. In episodes 300, 301,
302, you learned how to build your clear brand so people connect with you and drive past the
cheaper farms. You then may have your website and your email list set up. I’ve got…
template set up in a way that sells your products. My clients love that template. It makes website
building far simpler and it results in you having a website that is already set up to sell.
So today we dive into, you need actual humans to come find you and how do you make that happen?
I want to give you a few… specific strategies that work. And again,
these are not theory. These are things that I do. And the thousands of farmers I worked with do
this. And it’s crucial, more important than ever in today’s AI world.
Okay. People who are relying on AI to do their marketing are failing and wondering why it’s missing
the human relationship. So the first thing you can do, and it’s pretty crucial if you skip it.
You may never build up enough business to stay in business. And I’m prefacing that because it’s the
one that people often balk at at first. And that is you got to get out in public and talk to
people. This sounds like, oh, so old school. Like, isn’t that why the internet was created?
So we don’t have to get out in public. But it is the number one most effective way to build your
farm business. And it’s, again, so critical in today’s world.
Otherwise, you’ll never be able to connect with enough people online to build a deep connection
that makes your farm sustainable. So what that looks like is it could look like this.
In the first years of building my farm business, I said yes to every single invitation to show up.
or put up a booth, or come say hi, or drop in. We’re talking garden clubs and book clubs and winery
events, community festivals, realtor tours, chamber of commerce meetings,
anywhere that people who ate food or might want flowers gathered,
which is all people. I could go anywhere there’s people and know that there are people in there who
eat food and want flowers. So I said yes to every invitation. I showed up.
And at every single event, I was collecting email addresses and building relationships.
I would just say something like, hey, let me get your email so I can keep in touch with you and let
you know what we’ve got going on on the farm. And I built an email list one at a time. And if you
sell flowers, reach out to your local library or local cafes or any events you have going on,
restaurant events, and offer a free flower arranging workshop. My daughter does this on breaks at
conferences. They’ll hire her to come in and do a pop-up flower bar for 60 people,
for instance. She can make so much money on this. those events and then she gets all those people
in on her email list so we have a restaurant nearby that is trying to get more locals to come
during the week so they had a local artist there last week doing her painting and had her art for
sale and I told my daughter go talk to them and offer to do a pop-up flower bar during their
thursday night dinners for locals and she’ll create so much interest for her farm and she’ll get
emails for her farm but also then the restaurant is they have this co-relationship co-working
relationship where the restaurant has a great email list and they they’ll email them about my
daughter and my daughter has a great email list and she will email her list about the restaurant So
these places already have an audience and they will market your event for you. And then you show
up, you share your knowledge, your passion, whether it’s food or flowers, and you walk away with a
list of new people who are excited about what you do. So if you sell meat or eggs or vegetables,
there are so many places you can…
get together with and do little pop-ups like wellness oriented spaces, chiropractor offices,
yoga studios, CrossFit gyms, natural health practitioners. We had our meat products in a fish store
because the fish store obviously didn’t have meat products. So we had them in a freezer there.
These are places where your ideal customers already go. So you can offer to do a free talk about
knowing your farmer. or the benefits of pasture-raised food. You will find your people at these
places. Our local hospital had an event in their halls where they invited locals to come set up a
table. We each got our own table talking about what we sold because the employees of the hospital
were interested in becoming more of a part of the community. I said yes to that. I had my table and
it resulted in three nutritionists from the hospital, one anesthesiologist,
three nurses, and two surgeons coming out to the farm and becoming long, long time customers.
All because I said yes to popping up a free table in the hallways of the local hospital.
So look for these events and say yes to them. All right. So after getting out in public,
Your customers are your best marketing. Happy customers refer other happy customers.
And when your brand is clear and your customers love you, they talk about you.
They tell your friends. They share your emails. They bring people to the farmer’s market
specifically to introduce them to you. That kind of word of mouth is priceless.
And it happens naturally when your relationship with your customers is authentic and deep.
And it’s similar to you seeing a movie and then telling your friends, oh my gosh, you’ve got to go
see this movie. This happened countless times. People would drive in our driveway. They would jump
out of their car and give me a big hug and say, oh my gosh, it’s so nice to finally meet you. My
friend Sue said, I just had to come shop here. And the funny thing is, I don’t even know what you
sell. Can you show me around? What can I buy? And they leave with a hundred dollars or hundreds of
dollars of products. and orders. So when you have a deep connected relationship with your current
customer, using the strategies I teach, they’ll love to tell their friends about you.
We teach you how to do that in our program. Then your website and your social media work together
too. to gather new customers and get them coming to your farm. When you put content out on social
media that’s generally interesting to your dream customer, and you know this because you ask them,
not just like, oh, we have eggs available or come buy our bouquets, but real content about your
farm, your values, your story that’s told in a way that they’re interested in.
It gets shown to people who have similar interests. That’s how new people will find you online.
And when they do, make sure the URL to your lead magnet is linked up and ready to capture their
email and bring them into your world. We give you all of this in the Profitable Farmer,
your lead magnet, the Profitable Farmer coaching program that just started in June.
They’re all getting a year’s worth of marketing done for them specific to.
your farm. So they don’t have to stress about what kind of lead magnet people will want to trade
their email address for. We will give it to them based on their audience and who they’re trying to
attract. Okay. So then next segment is how to keep customers coming back season after season.
Getting a customer is one thing, but I hear from a lot of farmers that keeping them is another
thing that they struggle with. So many will tell me, I found great customers last season,
or maybe people who bought once, but they didn’t come back. We struggle with that. Here’s almost
always why. They didn’t feel connected to you because of a skill gap.
You weren’t emailing weekly. Or if you were emailing weekly,
even in the off season, you weren’t talking about things that interest them, that they wanted to
hear from you about. So this is a skill you’ve got to learn to make them feel connected to you.
And that’s why they come back. So maybe you went quiet between seasons and didn’t email at all.
They made a sale. You made the sale. They purchased something and then they never heard from you
again. No emails, no texts, no updates, no get together for coffee or farm tour.
So then that customer is not going to keep thinking about you. You won’t be top of mind.
So by the next season, when it rolls around, they’ve forgotten the connection with you or they
found someone else or life just got in the way and they didn’t think about it. Your email list
solves this. You’ve got to learn the skill of how to stay in consistent contact with your customers
year round, not selling in every single email, but just staying connected and staying relevant by
sharing things that matter to them. then you’re always on their minds and you will have consistent,
loyal customers for the lifetime of that customer. And the average lifetime of a customer on our
farm was about five years. That was where they stayed on average. That means we had some people
that shopped with us for a year, some people that shopped with us for 10 years, everything in
between averaged about five years because we learned relationship-based marketing.
So of course, this means that you’re going to have to send those emails in the off season too.
Otherwise they forget about you. So if you’re a seasonal farm, which many farmers are,
you will learn how to write engaging emails. And when your customers get an email all winter that
serves them and it’s just for them, even though you don’t have anything to sell.
When you finally have product to sell or ready to take orders in the spring, they come back.
Or if you do have product all winter, they remain consistent customers.
Examples of emails you can send in the off season, it can be a personal story,
what’s going on in your life. It could be a story about what’s happening on the farm that time of
year. Maybe it’s something interesting you’re learning that’s not even farm related. Maybe it’s a
recipe they can use right now. Like if you sold them chicken in the summer and You expected they
would freeze some. You can still send recipes all winter long. You could even send your favorite
chocolate chip cookie, even though you don’t sell chocolate chip cookies. You can send that in the
middle of winter because it’ll be interesting to them and they’ll feel connected to you. So see how
it doesn’t have to be about just the product you’re selling when you have it available.
You’ve got to send something all year long that makes them feel like they’re a part of your farm’s
life, not just a transaction. That’s what’s going to make them come back season after season and
drive 10 minutes, 30 minutes, one or two or three hours to your farm week after week,
month after month, year after year. Not kidding. This is what my farmers in the Profitable Farmer
report season after season. It blows their mind that they can,
what used to take them all year to sell because of the relationship, they can sell out in one week
because people feel so connected to them. All right. So another question I get asked is how far in
advance should I market my farm products? This is a great question. It does depend a little on what
you’re selling. There is no black and white one size fits all answer. So we coach regularly on this
in the profitable farmer. Someone will raise their hand. We will go through their specific farm
model with them. So you’re not getting just a template that everyone’s using, but it works for no
one. Instead, you get a plan specific. to you and your farm. But here’s some general principles
that will help you. from just get started. So for things like wedding flowers,
those are things that you got to be marketing months in advance. Many people get engaged over the
holidays, January, February, think Valentine’s day. That’s when all the wedding shows are.
They make decisions then they book vendors early. So if you’re a cut flower farmer who wants
wedding clients, You need to be visible and building relationships with brides well before they’ve
locked in their vendors. So start planting the seed of your brand with them early.
There are fall wedding shows now in our area. It’s not too early to go to wedding shows in fall.
And book those brides who are planning 9, 12, sometimes two years in advance even.
Okay, then for more seasonal products like CSA subscriptions or meat shares or seasonal vegetables,
you want to be teasing signups starting in January. And what that means, what I mean by teasing
them is in your weekly emails, you can say things like, keep your eyes peeled for our flower shares
coming in March. or meat boxes or vegetables, whatever it might be, or keep your eyes peeled for
our Mother’s Day event coming in May. You can talk to them about that.
You can tease that. all spring long. So they say, start to think about it. Then the closer it gets,
start getting more specific and warming them up to buy. I teach how to do this, usually starting
about six weeks in advance. Again, it might be different for your specific farm. That’s something
we address on a coaching call. But in general, start about six weeks in advance.
Get much more specific in your marketing. So you’ll want to then launch sales.
for if you’re taking orders for something about a month in advance with a focused week of selling.
And I call it the five-day launch sales training in my program. And what I mean by a week of
selling is you’ve built up enough relationship by this time and anticipation through teasing the
event before the launch that when you finally open subscriptions or open enrollment,
people are ready and excited to sign up. They are frothing at the mouth to be able to sign up for
your product. You don’t need months of sales pressure when you market this way. You just need
consistent relationship building and then a clear call to action or invitation to buy.
And this applies if you’re not selling a subscription. But instead, maybe your farm store is
opening in the spring, your farm stand, or the farmer’s market is opening up, or delivery routes.
Whatever channel you use to sell when it’s getting close for that to start up,
you can do the same process. And so then even no matter if you have a freezer full of chickens all
winter long, Or if you’re just selling in the spring, you can use the five-day launch I teach
either way. It makes for very efficient marketing. And what’s efficient about it,
you have this warm, engaged email list. You know how to write a compelling offer. We teach you how
to do this. We’ve been doing it for you for the first year. This frees up an enormous amount of
mental energy. and time that farmers usually spend stressing about unsold inventory all year or
stressed out wondering if people will buy how many sales, how many subscriptions they might sell
for instance. The five-day launch system I teach has helped farmers sell so much more and sell out
and their customers feel far more connected to them because of this framework.
Because you’re not trying to sell them. You’re not trying to push your turkeys on them for six
months before Thanksgiving. You sell out in one five-day launch and you’re done. And then you can
stop talking and pushing sales and get back to engaging with them. It makes marketing for farmers
so much. simpler and easier, and it feels really good to work this way.
So again, those sales emails are included in the Profitable Farmer program,
customized to you. We write them for you for the first year. The goal is for selling to feel easy
and enjoyable, not because your prices are low, but because your customers are ready to buy from
you before you even make the offer because you’ve built up the excitement. and the energy,
and you’ve been building a relationship with them, and they can’t wait to buy from you when you do
this. All right. So I want to close this episode by zooming out a little to the bigger picture
because it’s important. This is the long game. Everything I’ve been teaching you in these four
episodes, your brand, your website, your email list, your customer relationships,
all the foundational things, it’s not a quick fix. It’s a foundation. And foundations take time to
build properly, but once they’re built, they hold up everything else.
So they have to be strong. You have to take all the time it takes to build them. I have farmers who
come to me having tried everything for years, everything they heard of, two years, five years,
10 years, even 30 years of farming. I had a farmer recently.
30 years of farming, not really paying themselves. They just had their biggest Mother’s Day sales
ever in history because they market the way I teach. They learned that over the last year and they
were just thrilled beyond anything, any thrill they’ve had at their Mother’s Day sales and the
payoff for doing this kind of marketing. So farmers will try. every kind of marketing and haven’t
been able to make their farm profitable. And then they come into the Profitable Farmer Marketing
Program. They build the foundation. They learn the skill of relationship-based marketing.
They get their first year of marketing built for them by us and things turn around.
Sometimes in weeks, sometimes in months, sometimes in a year. It often depends on how much,
what season of life you’re in, like how much you got going on at home, but they turn their farms
around because they’re not guessing anymore. They’re not just throwing things at the wall, seeing
if it sticks. They have a clear brand. They have a website setting up, set up in a way that works
in today’s world. They have an email list that works in today’s world. And they learn how to,
the skill of building a relationship with their customers that keeps deepening. That’s what I want
for you too. Not that you have a lucky month, but that you learn the skills to build a profitable
farm that will sustain itself and grow because you know how to market it.
You can do this. All of these skills are learnable. It’s not something you’re born knowing. The
path is clear. We lay it out for you. We lay it out step by step. You just got to take the first
step. Okay. Thank you so much for following along in this four-part series.
Let me do a recap because we took a little break in between episodes. Episode 300 is where to
start. Your list, your website, email marketing, all the things. Episode 301 is branding.
Episode 302 is email marketing. And this is episode 306,
how to get customers to drive. out to your rural location, and keep them coming back for years.
These four series of episodes together is the foundation of profitable farm marketing.
Okay? Remember that. If you want to go deeper on any of that, that’s exactly what we do inside the
Profitable Farmer Marketing and Coaching Program. That’s it. Love helping farmers make money.
Thank you so much for being here and I can’t wait to talk to you in the next episode. Have a great
week.
