Last post I gave you an extremely powerful tool to Reach out to your customers by email It was a template for an email you could copy to help build trust with your customers.
This goes far in developing a loyal fan base who will pay your prices you need to sustain your business.
I got lots of thank you emails from those of you who were going to give it a try… but I wasn’t just giving it out for one-time fun. Even though that one email is a great start to building trust, you will want to continue relationship building by doing the following.
Pull up one or two of your favorite responses to that email and let’s take it another step further.
This week I encourage you to write a newsletter email to your list or a blog post if you do that. Or, whatever form of communication you use with your customers – maybe you do it all by Facebook or even a handout at the farmer’s market or wherever you sell you products.
(I encourage you to work towards an email list housed on Mailerlite, though, and blog posts on a brief website. We teach you how to do both free right here: Free Training )
In the email I proposed you asked them to reply to you and tell you the answer to your q you put in there – my q, for instance, was “what questions do you have about how our meat is raised?”
Take their q’s they responded with and write a short informative article.
Because if that customer has that question, chances are several others of your customers will also have the same question. This way you are offering them a service – some education and some information that perhaps they need to know before they buy your product.
In order to write your response, feel free to download another free template from me: The Perfect Blog Post Reply for Your Small Business
Your response by email or blog post does so many things!!
First of all, it has an effect on your customers or potential customers of them thinking you read their minds. You’re offering an answer to a question they had but didn’t even ask yet!! This naturally builds rapport with them and is trust-building.
Then, they see you have the answer and the solution!!
In my case, people are often wondering if eating the products we sell will heal their myriad diseases and discomforts. So when I write a blog post explaining the science behind how eating a traditional foods diet heals this long list of diseases, they have a big “Aha” moment and realize I have the solution to their problems!!
Since the people on my list have received my regular communications they know I sell the solution and they trust me because they had the experience of me knowing what’s going on in their head. They come buy my product, they feel better, I get to stay in business, and they tell all their friends.
See how this is working?!
So continue to put these two strategies together. Send out regular thank you emails following the first template and craft a response to their replies filled with their questions following today’s template. Put their responses in a separate file that you can refer to every time you want to write another informative email or blog post.
This relationship you have with them continues to deepen, they learn to trust you and realize you have the answers to their problems. And you stay in business and thrive with customers who love you!!
Thank you for reading!! Now it’s your turn — turn this insight into action by downloading the template and crafting a response to your customers. You will notice sales increasing when you do this, if you follow this formula.
I LOVE sharing these strategies you can use to build your business and sell more of what you produce at the price you need to be a huge SUCCESS!!
Now, jump down to the comment section and tell me what question of your customer’s that you are going to answer in an email/blog post this week!!
Can’t wait to hear of your success!! When you share, you help inspire others to try these proven techniques that are helping farmers around the world finally stop living in fear of having to give up their farm, and instead, make enough money to finally pay the bills and pay themselves!
Also, forward this to your farmer friends who need this info, too. No better place to learn this stuff then from someone who has walked the talk, who is in the trenches and who has built a successful farm and is now sharing the process I used so that others can benefit.
Thank you from the bottom of my heart for reading, sharing and most of all, committing to building a thriving business!
xoxo
Charlotte
