Free Master Class this Spring: 5 Crucial Mistakes Farmers Make That’s Costing Thousands
I’m sitting here at my desk, still thinking about a conversation I had yesterday that broke my heart.
A farmer jumped on a call with me in tears. She’s done everything the marketing gurus tell you to do:
- Spent $15,000 on a gorgeous website
- Creates those perfect Instagram reels that get tons of shares and comments
- Drives an hour each way to premium farmers markets every weekend
- Has professional photos of every product
And guess what? She STILL just covers expenses. Her family is questioning why she keeps going. She’s thinking about quitting the farm she’s poured her heart into for 5 years.
I know this sounds familiar, because it’s a story I hear often.
But here’s the wild part – right after that call, I spoke with another farmer who’s in my coaching program who just sells out her entire stock of $75 alpaca wool beanies (yes, $75 EACH!) in TWO HOURS with just ONE email.
Same industry. Similar products. Completely different results.
The difference isn’t what you’d expect.
It’s not about working harder. It’s not about fancier marketing tactics. It’s not even about having better products.
I was so fired up after these calls. Helping farmers learn to make money is my calling, my joy in life.
I had to immediately record this episode #238 of the Profitable Mindset Podcast to break down the exact mindset barrier that’s keeping good farmers (like maybe you?) from building the customer base you deserve.
LISTEN NOW: How This ONE Mindset Block Is Stopping You From Building a Lucrative Customer Base
This isn’t fluff, I promise. Shifting your mindset is how you build a profitable farm.
In this episode, I share:
• The 80/20 rule of farm profitability that completely flips how you should spend your time 🤯
• The REAL reason why customers choose YOUR farm (hint: it has almost nothing to do with your beautiful products or the fancy reels!)
• Why focusing on “getting new customers” is actually keeping you broke 🤦♀️
I’m not exaggerating when I say this mindset shift changes EVERYTHING.
Just last week, Lisa (a flower farmer in my program) tried what I teach and added 50 subscribers in two hours – all previous customers who’d abandoned her until she made this one change.
Anna completely sold out her farm dinner series with a single email – something that used to take weeks of stressful back-and-forth messaging.
Listen, I know you’re working your tail off. You used to be me! I figured it out, and now I share the mindset shifts with other farmers.
The long days, the physical exhaustion, the constant worry about sales… I’ve been there.
But what if the solution isn’t working harder? What if it’s just thinking differently?
Listen to episode #238 now
I can’t wait to hear what shifts for you after listening!
Cheering you on,
Charlotte
P.S. I’m hosting a free Master Class on April 7th called “The Five Mistakes Costing Farmers Tens of Thousands of Dollars.” This is the perfect companion to this podcast episode, and spots are already filling up. Save your seat RIGHT HERE – I’d love to see your name on the list!
