#269: Why Doing Everything Is Keeping You Broke (The Scatter Trap)

I used to wake up before dawn to milk cows, then spend all day running kids around, doing all the farm work, and collapse into bed exhausted every single night.

I know what it’s like to work sunrise to sunset and still wonder where the money is.

If you’re working that hard, but there’s still no more money left at the end of the year…

…then, I need you to stop what you’re doing and listen to this episode right now. I mean it.

I just got off a coaching call with a farmer who was doing ALL the right things:

  • Amazing website? Check.
  • Farmers market every Saturday? Yep.
  • Multiple product sizes? Of course.

On paper, she looked like she had it figured out.

But here’s what was actually happening – she was stuck at $80K and couldn’t break through. No matter how hard she worked.

And I have to tell you – the problem wasn’t that she wasn’t doing enough. The problem is she was doing TOO MUCH.

I call it the “Scatter Trap” and it is keeping farmers broke. So just know that.

In this episode, you’ll hear:

✓ Why selling chicken, beef, AND pork actually STOPS you from having money leftover at the end of the year

✓ Why selling flowers in your stand, and at farmers’ markets, AND Upick, also STOPS you from building a profitable farm

✓ The “Rule of One” that gets you profitable faster than anything else you can do (most farmers get this totally wrong)

✓ The simple fix that helped farmers go from stuck to sold out

Listen now before you waste another week spinning your wheels.

Listen, this is not about working harder. You’re already working hard enough. I’ve been there.

This is about focus. One product. One sales channel. Consistent effort in ONE direction. That’s it.

I learned this the hard way – after years of doing everything and getting nowhere. Now I teach farmers how to stop the hustle and start making actual money.

I walk you through the actual coaching call – the breakthroughs, the “aha” moments, the relief when this farmer realized she could let things GO and actually make money. All right?

You don’t need to do more. You need to do LESS.

I hope to talk with you soon.

Charlotte

P.S. – If you’re feeling overwhelmed, scattered, and stuck despite working harder than ever consider joining Farm Marketing Mastery.

That’s where Kacey learned to triple her sales this year.

Curious if it’ll work for you? Click HERE to schedule a free strategy session with one of our coaches.

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Hi, I'm Charlotte Smith!

I’ve made it my career to give farmers the mindset and the marketing strategy they need to have a farm and life they love.

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