#275: Your 2026 Farm Marketing Business Plan – Part 1: Why You Need an Impossible Goal

Picture this: What if you knew your farm was going to crush it next year? Like, 100% no-doubt-about-it succeed?

That’s where we’re kicking things off in my brand new episode!

This is hands-down my favorite time of year. Why? Because I get to help you build a marketing plan that actually works. And guess what? It’s NOT one of those boring business plans that just sits in a drawer forever. Snooze fest avoided!

Here’s the deal. Most of us stopped dreaming BIG sometime around middle school. Adults told us to be “practical.” Bummer, right?

We learned to make our goals smaller. To play it safe. To aim for tiny 10% growth and just work ourselves to the bone. Yikes—no thank you!

But here’s what I’ve learned from helping farmers: working harder only gets you so far.

You can’t just hustle your way to your dream farm. You’ll just end up super tired, grumpy, and asking yourself “Why did I even start this?!”

In this episode, I’m sharing the exact questions my clients answer before they see WILD results—like selling 86% more or having their spouse quit their job to work on the farm full-time. How cool is that?!

We’re talking about:

  • Impossible goals (the big, scary, exciting kind!)
  • Non-negotiables (yes, YOU get to be on that list!)
  • Why messing up is actually the secret sauce to winning

This is Part 1 of 3, so let’s build this thing together—brick by brick!

Cheering you on toward those “impossible” goals,

Charlotte🌱

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Hi, I'm Charlotte Smith!

I’ve made it my career to give farmers the mindset and the marketing strategy they need to have a farm and life they love.

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