#277: This is Your 2026 Business Marketing Plan – Part 3

I’m going to be honest with you about something.

When I started my farm in 2009, I had 20 customers a week. Three years later? 100 families a week.

And I can tell you exactly how that happened—because I tracked every single step.

Here’s the thing most farmers get wrong: they work SO hard in the field, in the barn, at the market… but they have no idea if that work is actually moving the needle.

They’re guessing. And guessing doesn’t pay bills.

In this week’s episode, I’m walking you through the specific numbers you need to track in your farm business—and I promise, it’s way less scary than you think.

Inside this episode, you’ll discover:

  • The ONE metric that tells you if your marketing is actually working (hint: it’s not what you think)
  • Why the emails with the lowest open rates often make the most money (I explain the surprising reason)
  • The “casino effect” of Facebook ads—and why jumping in too early will drain your bank account
  • How I went from doing my own books for a decade to knowing my numbers better than my bookkeeper

I also share what happened when one of my clients realized her email list stayed flat all year—and what we’re doing about it.

No shame. No judgment. Just clarity.

Because when you know your numbers? You make better decisions, faster. About hiring. About investing. About what to grow (and what to drop).

This is you stepping into your role as CEO of your farm.

Next is Part 4—the final piece of your 2026 marketing plan.

Let’s get your farm profitable.

Happy New Year! 🎉

Charlotte

Did you like this episode?

If you got value out of this episode, I’d be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read.

Just click the link above to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

You might also like:

Hi, I'm Charlotte Smith!

I’ve made it my career to give farmers the mindset and the marketing strategy they need to have a farm and life they love.

Click below to find out why:

Want to get more customers to your farm? Click below to sign up and get your FREE checklist.

Subscribe to the Profitable Mindset podcast to learn how you can build a profitable farm without the overwhelm.

Sign up for updates and get
your FREE checklist:

How to Get More Customers to Your Farm

*We do not sell or spam your email. You can unsubscribe anytime.