FREE Two Day Event:
The Farm Marketing Fix – April 2026
Sign Up HERE
I hear this all the time:
“But Charlotte, I can’t charge premium prices for flowers.” “No one knows I exist.” “My area won’t pay what I have to charge to make a profit.”
So you keep your prices low. You sell wholesale because it feels safe. You tell yourself next year will be different.
Meanwhile, your dream is slowly dying.
Because here’s the truth: The farmers who build thriving farms aren’t the ones who play it safe.
They’re the ones who get support so they can take risks and do the things everyone says won’t work. Let me prove it.
Meet my client, farmer Jennifer Guilizia.
She runs a 20-acre regenerative dahlia farm. And the struggles she was hit with last year – and then overcame – were remarkable.
→ She lost her land lease. → She had to start over at a brand new farm. → She had zero local following. → People had no idea she existed.
She could’ve panicked. She could’ve gone back to selling wholesale at rock-bottom prices.
But she didn’t. Instead, she joined my Profitable Farmer program specifically for the mindset coaching and marketing training, and within weeks, hundreds of local buyers were showing up at her gate.
Not months. Not years. Weeks.
Her flowers? Priced at a premium. And people didn’t even blink.
By the end of the season, she had customers lined up before she even opened – coming back week after week, buying three bouquets at a time, saying: “I’m here because I got your email!”
She went from selling wholesale to building a community of repeat buyers who couldn’t get enough.
All because she stopped playing small.
Whether you grow dahlias, raise cattle, chickens, vegetables, or sell soap, the strategies in this episode work across the board.
You just have to hear them.
Oh, and if you’re a dahlia grower? Stay till the end. Jennifer shares details on the Profitable Dahlia Summit (March 3–5) where I’m one of 12 speakers. It’s going to be incredible.
Profitable Dahlia Summit:
12 Speakers: March 3-5
Sign up HERE
