FREE Guide:
The month-by-month roadmap Hayden used to go from $500 and a dream to a profitable flower farm in one year.
Grab it HERE
For the past year, I’ve been documenting the journey of my daughter, Hayden, as she built her flower farm from the ground up, and I recorded all our conversations.
Every win, every failure, and every moment she wanted to quit. Every dollar made (and lost).
Starting today, I’m releasing all 8 episodes over the next 4 weeks.
I can look out my kitchen window and see Hayden’s flower farm taking shape. She lives in a little cottage right on our family property.
I’ve had a front-row seat to every breakthrough (and every meltdown đ.)
(And let me tell you, watching your kid struggle and knowing I canât jump in and fix it? Hardest thing about being a parent.)
Even though she’s growing flowers, this matters to YOU, no matter what you raise:
Beef cows, pigs or chickens, eggs, dairy, vegetables, honey, whatever. The business-building lessons are identical.
Hayden had:
- No greenhouse
- Only $500 in savings (earned working twice a month on a neighbor’s farm)
- A corporate job with 12-hour shifts and an hour commute each way
- A “someday” dream that had been haunting her for years
Sound familiar?
She’s 32 years old. She moved back to the family farm after years of city life because, as she puts it, “itâs so much more fulfilling to wake up and go outside to see things growing than there is at any corporate job, no matter how cushy it is.”
Episode 1: From Dream to Decision (January 2025)
Listen to discover:
- The story behind the name: “Big Oak Flower Farm” came from Hayden’s childhood. She and her cousins would call each other up and say “meet at the big oak in an hour” or “let’s race to the big oak.” When that name came to her in the car, she knew it was right.
- Her scrappy funding strategy: $500 saved from odd jobs, driving her old pickup to get $10 loads of compost from the city waste treatment facility, and doing absolutely everything herself.
- Three sales models she’s weighing: CSA subscriptions for early cash flow, a little farm store for walk-up sales, and U-pick events (she’s dreaming of “sunset in the flower field” evenings) – tune in to hear what worked and what didnât.
- Why she’s NOT starting an email list yet: and you’ll hear me pushing back on that decision in real time
Why You MUST Follow This Series
This isn’t polished or edited to make her look perfect.
You’ll hear us going back and forth – me biting my tongue trying not to give too much advice (she’s doing this on her own!), her second-guessing herself, both of us laughing at the chaos of it all.
You’ll hear:
- Real-time decision making (and plenty of second-guessing)
- Money conversations most farmers never share publicly
- The mindset battles that almost stopped her before she started
- Strategies that work whether you’re selling flowers OR food
If you’ve ever wondered what it REALLY takes to build a farm business from nothing then this series is for you.
If you need proof that ordinary people without trust funds or perfect circumstances can build something profitable, then this series is for you.
Cheers to following your dreams,
Charlotte
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