FREE Guide:
The month-by-month roadmap Hayden used to go from $500 and a dream to a profitable flower farm in one year.
Grab it HERE
For the past year, I’ve been documenting the journey of my daughter, Hayden, as she built her flower farm from the ground up, and I recorded all our conversations.
Every win, every failure, and every moment she wanted to quit. Every dollar made (and lost).
Starting today, I’m releasing all 8 episodes over the next 4 weeks.
I can look out my kitchen window and see Hayden’s flower farm taking shape. She lives in a little cottage right on our family property.
I’ve had a front-row seat to every breakthrough (and every meltdown đ.)
(And let me tell you, watching your kid struggle and knowing I canât jump in and fix it? Hardest thing about being a parent.)
Even though she’s growing flowers, this matters to YOU, no matter what you raise:
Beef cows, pigs or chickens, eggs, dairy, vegetables, honey, whatever. The business-building lessons are identical.
Hayden had:
- No greenhouse
- Only $500 in savings (earned working twice a month on a neighbor’s farm)
- A corporate job with 12-hour shifts and an hour commute each way
- A “someday” dream that had been haunting her for years
Sound familiar?
She’s 32 years old. She moved back to the family farm after years of city life because, as she puts it, “itâs so much more fulfilling to wake up and go outside to see things growing than there is at any corporate job, no matter how cushy it is.”
Episode 2: First Steps, First Wins (March 2025)
Listen to discover:
- The work party results: 8 friends showed up and worked for hours pulling out buried metal, layers of old landscape fabric, and foot-long weed roots. At the end? They all thanked HER. (Turns out people stuck in suburbs and apartments are excited to get muddy on a farm!)
- Website drama: She built the ENTIRE site on Shopify, hated it, and started over on the site I recommend to all farmers! Hear why – and what she learned about choosing the right platform when you’re small.
- 43 email subscribers in the first month – half of them strangers she doesn’t recognize. She got them without spending a dime, just word of mouth and Instagram.
- Tune in for many more useful strategies and the profitable mindset.
Why You MUST Follow This Series
This isn’t polished or edited to make her look perfect.
You’ll hear us going back and forth – me biting my tongue trying not to give too much advice (she’s doing this on her own!), her second-guessing herself, both of us laughing at the chaos of it all.
You’ll hear:
- Real-time decision making (and plenty of second-guessing)
- Money conversations most farmers never share publicly
- The mindset battles that almost stopped her before she started
- Strategies that work whether you’re selling flowers OR food
If you’ve ever wondered what it REALLY takes to build a farm business from nothing then this series is for you.
If you need proof that ordinary people without trust funds or perfect circumstances can build something profitable, then this series is for you.
Cheers to following your dreams,
Charlotte
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