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If you’ve ever looked at your prices and thought, “I can’t charge that much!” this episode’s for you.
I just held a coaching call that completely shifted how one farmer thinks about pricing. She’d never charged for anything in her life. Never run a business. Was a stay at home mom for 20 years. And she was building a healing memorial garden for her community.
But she was paralyzed by guilt about charging money for something meant to help people.
Sound familiar? Listen, I get it. I’ve been there too.
In this episode, I’m sharing the exact framework I walked her through—what I call the Belief Triad—that’s helped hundreds of farmers finally charge what they need to stay in business.
Here’s what you’ll discover:
- Why 98% of farms go out of business by year five (and the ONE skill that could change that)
- The truth about what your customers actually want (hint: they WANT to pay you)
- Why your fear around pricing isn’t about money at all—it’s about something much deeper
I also share the exact strategy I use before doing anything scary in my business. It’s the same technique that gets me to the gym three days a week when I hate working out.
This strategy will help you price with confidence instead of fear.
If you’ve ever felt shame about wanting to make money from something meaningful, or thought “Who am I to charge these prices?”—this episode will change everything.
Your farm can’t serve your community if you’re broke.🤦♀️ Let me show you how to fix that.
Charlotte
