#002: 25 Steps You Need to Start Your Farm Business (Part 2)
Who knew that milking cows 2x a day would be easier than starting a business? For the last 10 years, I’ve been milking cows twice a day — every day — and that’s the easy part. Little did I know that starting and running a full-time farm has legal aspects that I never thought of. […]
#001: 25 Steps You Need to Start Your Farm Business (Part 1)
Want to know how to start a farm business? Whether you’re just starting your farm or if you’ve been at this for a while, I get questions all the time with what farmers should do first, second, third to start and set up their farm business. After you listen in to this episode and the […]
How 2 Flower & Veggie Farmers “Market from the Heart”
Say hello to Lori Jo and Mary Margaret… They’re students inside, Farm Marketing From the Heart, which is open for enrollment until Friday, March 22nd, midnight. Lori Jo is a flower farmer from Michigan. She’s an avid learner and has taken quite a few courses at this point. When she took FMFH she was brand […]
If This Mom Can Learn Marketing, You Can Too!
I’d like you to meet Jennifer & Sarah. They’re students inside, Farm Marketing From the Heart, which is currently open for enrollment until Friday, March 22nd. MEET SARAH Sarah started the course in 2016 — 1 day after she got home from the hospital after having her 3rd baby! She was so unsure if she’d […]
3 Ways to Sell That Will Keep You Profitable
For most farmers selling is a struggle. This skill doesn’t come naturally to most of us. We have to work at getting comfortable, with the uncomfortable. And let me be totally honest with you. If you don’t learn how to sell, you’ll be out of business before you start. Fortunately, selling is a skill you […]
6 Tips That Will Help You Find the Time for Farm Marketing
One of the most common problems I hear farmers say is, “I don’t have time for marketing.” I get Facebook messages, emails, comments and direct messages all the time that say the same thing. “Charlotte you want us to market and I love your stuff, but I don’t have the time to do all this […]
How to Find Customers That Will Value Your Products
“I hate selling because I don’t feel understood. I value and use what I sell, but I can’t find customers that will value my products.” If this sounds like you, you’re not alone. I get this question a lot: “How do I find people that will value my products?” And as much as I’d love […]
How to Create a Strong Call-To-Action in Your Marketing
Each week I receive many marketing emails, blog posts, and see social media posts from farmers and they are super informative – I hear all about their newest products available or opportunities for a class. And unfortunately, that’s where it often ends – they forget (or are afraid) to tell their readers & followers to […]
How to Talk About Your High Prices Without Feeling Guilty
The mindset shift Joel Salatin taught me about pricing your products as “craft food” instead of as a commodity. For the second time in less than a year, my husband and I hosted Joel Salatin at our home so we could teach “The Profitable Farm Workshop.” No matter how many times I hear Joel speak, […]
6 Steps That Will Make You Money on Your Farm
I talk to a lot of farmers that think it’s impossible to be a profitable farm. With high competition and grocery stores (including online!) flooding the market, it’s no wonder you think this. I’m here to tell you it is absolutely possible and I can show you how. I’ve done it for myself over the […]