3 Mistakes That Will Cost You Farm Store Sales
Does this happen to you on the farm? You find random “customers” in your house looking for milk, meat or products you sell. You find people going beyond fenced areas on your property. Customers think your farm store is open 24/7. Theft. You find cars and trucks on open pastures that don’t belong there. Customers […]
How to Make More Money with Your Storefront, Market Booth or Drop-site
You have an advantage as a farmer. I know it may not always feel this way, but it’s true. Customers are looking to do business with people, not faceless corporations. Customers crave connection and personal experiences that will enhance their life. And that’s exactly what you do. You’d be surprised at the number of people that […]
6 Tips That Will Help You Find the Time for Farm Marketing
One of the most common problems I hear farmers say is, “I don’t have time for marketing.” I get Facebook messages, emails, comments and direct messages all the time that say the same thing. “Charlotte you want us to market and I love your stuff, but I don’t have the time to do all this […]
How to Find Customers That Will Value Your Products
“I hate selling because I don’t feel understood. I value and use what I sell, but I can’t find customers that will value my products.” If this sounds like you, you’re not alone. I get this question a lot: “How do I find people that will value my products?” And as much as I’d love […]
How to Maintain Relationships When Something Goes Wrong
This happens about once a year… I get calls, emails and texts from customers saying, “My milk taste awful this week. I can’t drink it. Can I get a refund? What happened?” All normal on a raw milk dairy — whether it’s the accidental jaunt through the onion patch or the excessive grass in spring, […]
How to Create a Strong Call-To-Action in Your Marketing
Each week I receive many marketing emails, blog posts, and see social media posts from farmers and they are super informative – I hear all about their newest products available or opportunities for a class. And unfortunately, that’s where it often ends – they forget (or are afraid) to tell their readers & followers to […]
How to Talk About Your High Prices Without Feeling Guilty
The mindset shift Joel Salatin taught me about pricing your products as “craft food” instead of as a commodity. For the second time in less than a year, my husband and I hosted Joel Salatin at our home so we could teach “The Profitable Farm Workshop.” No matter how many times I hear Joel speak, […]
How to Plan a Successful Photo Shoot on the Farm
In today’s world of online marketing, top-notch photos are a necessity and an important part of your successful marketing strategy. We live in such a visual world that websites are expected to be beautiful. And Facebook and Instagram have made it so everyone can look like a semi-professional photographer! A Professional Photo Shoot Can Convert […]
6 Steps That Will Make You Money on Your Farm
I talk to a lot of farmers that think it’s impossible to be a profitable farm. With high competition and grocery stores (including online!) flooding the market, it’s no wonder you think this. I’m here to tell you it is absolutely possible and I can show you how. I’ve done it for myself over the […]
How this Farmer Transformed with ‘Farm Marketing from the Heart’
Recently I had the pleasure to sit down with Carla Phillips of Phillips Family Farm, a neighbor a few towns over, here in Oregon. Listen in as she shares her wisdom and insight with you, as we chat about what her farm looked like before she built her marketing strategy, vs. how her farm looks […]