#265: She raised 200 chickens and sold ZERO (here’s why that’s actually good news)

I just wrapped up a coaching call with a successful cattle rancher who was ready to quit after her chicken sales launch completely “flopped.”

She raised 200 chickens, wrote beautiful marketing emails and posts, sent them out, and…

Not. One. Single. Chicken. Sold.

Sound familiar?

Tune in to find out why zero sales might be just what you need.

Here’s what hit me during our call – she wasn’t failing at all. She was making the same critical mistake I see 90% of farmers make when expanding their offerings.

Once I showed her what was really happening for her, everything shifted. She could stop beating herself up and instead focus on fixing it to make sales.

In this episode, you’ll discover:

• The real reason why your beef customers WON’T automatically buy your chicken 😫(even if they love you) • Why those “too small” chickens in your freezer are actually marketing gold – worth MORE than regular birds • The 6-step plan that transforms a “failed” new product launch into a new farm moneymaker

But here’s the kicker – the farmer’s situation didn’t change at all during our call. Only her mindset around it did.

And your mindset is what will get you profitable and successful. NOT the actions you take.

Listen now to discover why your “flop” might be your biggest opportunity.​

The difference between farmers who give up and farmers who build sustainable, profitable farms?

It’s not about avoiding failure.

It’s about understanding what’s actually happening when things don’t sell.

This farmer went from “I’m ready to quit” (discouraged) to “I’m figuring this out” (confident) in one conversation.

Your new product offering isn’t a failure if no one buys it. What if – you’re just on step one?

Listen now to get the full 6-step marketing plan

Charlotte

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Hi, I'm Charlotte Smith!

I’ve made it my career to give farmers the mindset and the marketing strategy they need to have a farm and life they love.

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