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This morning, another email landed in my inbox. “We’re quitting.” Another farm family packing it in. They never got to the place where they could charge enough to make the farm sustainable. And I’ve watched this happen farm after farm after farm for 20+ years.

Here’s what I’ve finally had to admit after all of it: it’s not the weather. It’s not the margins. It’s not even the economy. It’s a set of beliefs so deeply wired into farming culture that most farmers don’t even know they’re running on them. They feel like truth. They feel like virtue. They’re actually the thing quietly killing your farm.

Struggle is not a virtue. Exhaustion is not proof of dedication. And charging premium prices is not greedy – it’s the only way your farm survives long enough to actually serve your community. Until you see the lies for what they are, no strategy, no system, no marketing tactic is going to work the way it should. Your beliefs will override them every time.

This episode is Part 2 of my From Burnout to Balance series, and it’s the conversation I wish every farmer could have before year five. Before the quitting email, before the burnout, before they sell off the herd. I’m breaking down the four Good Farmer Lies, the brain science of why your biology defaults to scarcity, and how to start shifting it this week.

I include how to spot the exact scarcity thoughts showing up in your pricing, why “real farmers don’t need marketing” is the belief costing you the most customers, the reframe that turns profit into a form of service instead of greed, and three specific exercises you can do right now: a default thought audit, an abundance reframe, and a price audit.

If you’re tired. If you’re undercharging. If some quiet voice tells you that wanting profit somehow makes you less noble, this one’s for you. You’ll walk away knowing what’s actually keeping you stuck, and with real tools to start rewiring it today.

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Resources mentioned in this episode:

• Price for Profit (Free Pricing Course) – If you’ve been wondering whether your prices are actually sustainable, this free course is where you start. You’ll get the spreadsheet that shows you what your prices are really earning you, plus a series of emails that walk you through the mindset shifts required to raise them. Grab it here: charlottemsmith.com/priceforprofit
• Profitable Mindset Academy – coaching skills for high achievers (Launching September) – For the farmers who are done white-knuckling it through burnout and want the actual tools to coach themselves through the hard stuff. This is where you learn what my coaching clients say was the most profound thing that ever happened to their lives, their families, and their bank accounts. Keep your eyes peeled… more details coming soon.

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Key Takeaways from this Episode:

Struggle Is Not A Virtue — It’s Just Struggle.

Dedication and martyrdom are not the same thing, but farming culture has conflated them for generations. The belief that good farmers are supposed to suffer financially is the exact belief keeping your prices too low, your hours too long, and your farm on the path to closing in year five like 98% of farms do. Sustainable farmers thrive and thriving is the goal, not the exception.

Your Premium Price Is Responsible, Not Greedy.

When you charge what your work is actually worth, you can care for your animals properly, produce safe food, stay present with your family, invest back into your land, and still be in business in five years. Undercharging isn’t humble. It’s a form of scarcity thinking dressed up as virtue, and it’s the number one reason the farms I used to buy from don’t exist anymore.

You Cannot Out-Strategy A Scarcity Mindset.

You can learn every marketing tactic and pricing formula out there, but if your brain is still running on “nobody will pay that” and “real farmers don’t market,” those beliefs will override every strategy you implement. Mindset work isn’t fluff – it’s the foundation everything else is built on. Shift the thinking first, and the profit follows.

Click HERE and Let’s Meet!
Chat with us to see if The Profitable Farmer Marketing Coaching Program can break you out of marketing misery.

Today I’m talking about the mindset traps that are keeping you broke, burned out, buried It’s all
on the Profitable Mindset Podcast, and we’re in the middle of a three-part series titled From
Burnout to Balance. And this is because I talk to so many farmers who say they’re burned out or
they’re afraid of becoming burned out if something doesn’t change. So today’s going to help you.
This is something I coach on a lot because the exhaustion that leads to burnout is not a physical
exhaustion. It is a mental, it’s a mindset exhaustion. were thinking and something that comes up a
lot and it’s underneath the the burnout and the pricing struggles and the feeling that no matter
how hard you work you can’t quite get ahead, the thing that’s under it is a set of beliefs and it’s
stories we tell ourselves, things we believe that we think are facts. We aren’t even aware.
So these episodes are going to start helping you become aware of what you’re thinking that’s
leading you to burnout. And one of the things that we’re talking about today is what we tell
ourselves about what it means to be a good farmer in quotes. And I call them the good farmer lies.
And now I want to say right up front, I use the word lies not to be harsh, but because that’s
exactly what they are. They feel like truth. They feel like virtue even, but they’re actually lies
that are running our lives and our business. into the ground. So today we’re going to expose them.
All right, I’m going to go through these one at a time. And I just want you to notice, not
intellectually in your head, but actually in your body, which ones you feel. When I talk about
them, how do you feel? Does something hit you deeply? Does it settle in your bones?
Which one makes you go, oh yeah, that’s me. I believe I’ve been believing that.
So just notice that as we go through. So the good farmer lie, number one, and again, these are
mindset traps, and I hear this a lot out in public, is that good farmers are supposed to struggle.
How many of us grew up with this one? This idea that, of course, farming is hard.
Farming is a sacrifice. It’s a noble calling that requires you to suffer,
oftentimes, most of the time, financially. Of course, farmers are broke. Okay, I’ve heard that
before. And maybe it was something your parents modeled if you are in a farm family like I am.
Or maybe it’s the culture of the farm community around you. Maybe it’s what you see celebrated in
the media. Like the greedy, exhausted, salt of the earth farmer who doesn’t complain,
but just works. And I want to be careful here because there is something, of course,
beautiful about the dedication that we farmers have. I don’t want to dismiss that.
I love farming and I would have done it forever if it wasn’t.
so physically demanding. So I have to shift these lies that were in my head to make it more
sustainable as well. So, but know that there is a difference between dedication to what you believe
in and martyrdom. And a lot of us have conflated the two. So struggle is not a virtue.
Struggle is just a struggle. It’s not a virtue. You’re not a better person because you’re
struggling, but some of us have been raised to believe that. If you believe on some level that
you’re supposed to struggle, that a profitable, balanced farm life is somehow too easy or a sign
that you’re not committed enough or you think it should just be a passion project, that belief will
make you keep your prices low. It’ll make you never get to a point where you’re charging enough to
pay yourself. Because remember, if you believe it’s a virtue and you’re supposed to struggle, then
another… competitive thought that beats us down is, well, we don’t deserve to get paid a fair
living wage for it, or even a CEO wage for all the risk we take.
So that’s what happens. If you believe that you’re supposed to struggle and a profitable,
balanced farm life is too easy, then you will never make money.
All right. So it’s the belief keeping you overworking. It’s this mindset that drives us to burnout.
All right. So the good farmer lie number two in this series is charging premium prices is greedy.
I hear this a lot. Oh my goodness. I probably coach on pricing every single week in our coaching
program. It costs farmers so much money to think that you’re greedy to charge a profitable price
that pays you a fair wage and puts 30% in the bank. So the other forms of this Another lie that I
hear is, I can’t charge people that. People will think I’m greedy. Or what will people think if I
charge that much? Or I feel bad charging so much for food, so many expenses that have gone up for
people. How can I do that? Or my neighbors sell what I raise for less,
so I should too. Or my customers are… people,
they aren’t wealthy. I can’t raise my price. But know that underneath all of this, none of that’s
true. What’s true is that you’re believing that and that you start to then question that if you
want to make a good profit from farming, that is somehow immoral, right?
That’s what a lot of us think because I coach on this a lot. I can’t do that. I’m not supposed to
do that, people will think. But here’s what I want you to hear. Your premium price is not greed.
Your premium price is what allows you to do this work sustainably. It’s what allows you to care for
your animals well in the way they need to be cared for. It’s what allows you to produce safe raw
milk instead of raw milk that will hurt people.
Because every farmer I’ve ever met… who’s had, who’s made someone sick from raw milk is because
they were undercharging and did not have the funds to take care of it. So when you believe that you
can charge a premium profitable price, your farm is better off for it.
Your animals were better off for it. It’s better for your customers. It’s better for your land.
You’ll be more present with your family. You won’t burn out and close down. Like 98% of farmers
close down. in the first five years. It’s tragic. I had yet another farmer email me just this
morning and say, we’re quitting. Okay. Because they never got to a place where they could charge
enough to pay for their farm to be sustainable. All right.
And it was this lie that’s in our heads. And it’s something that you can,
it’s what we do in mindset coaching. You can shift your mindset so that you will be around long
-term instead of short-term. All right. So charging what your product is worth,
including your classes, your farm stays, your tours, whatever it might be, charging what you
actually need to charge to be able to thrive is not greedy. It is responsible.
I have lost three farmers in the last three years that I buy from regularly. And I look at their
prices and I’m like, why are they so cheap? They aren’t going to last very long at this rate. And
certain, sure enough, they go out of business. So it is the responsible thing to do to charge
enough, but you won’t if you keep telling yourself charging premium prices is greedy.
So just know that it’s the thought that keeps you stuck, not charging enough. And that’s what we
work on in coaching. All right, good farmer line. number three is if I’m not exhausted,
I’m not working hard enough. So I was raised to believe that if you have, I can hear my dad’s
voice. If you got time to sit there, then you got time to go work,
right? Sitting was not an option. So I was raised with this work ethic.
Work ethic is great, but there’s a great work ethic. And then there’s one that’ll burn you out too.
And so I was raised to think if I’m not exhausted, I’m not working hard enough. And we held up
exhaustion as a status symbol. And it is everywhere in the farming culture.
Comparison about who worked more hours, who slept less. Like it becomes this competition where
someone will say, oh my gosh, I only got six hours. And the next farmer will say, oh, I only slept
four hours because we did this. So we compare ourselves with who pushed through the hardest
conditions. And somewhere along the line, exhaustion becomes proof. of dedication.
But here’s the thing, a rested, clear-headed, energized farmer makes better decisions than an
exhausted one. Every time the exhausted burnout farmer makes desperate pricing decisions,
or they say yes when they should say no, leading to more burnout. or they snap at their family.
I was coaching someone just the other day and she was talking about how she comes in after milking
twice a day and taking care of the kids and she gets very snappy in the evening with her husband.
All right, this is so common and it shows that you’ve got some things going on in your head, your
mindset that we can shift in a coaching call and you’re not alone and you’re not a bad person for
doing it. We were just raised with these lies that keep us stuck not being sustainable. All right.
So just know exhaustion doesn’t make you a better farmer, makes you a worse farmer. And you can
turn that around. I don’t want you to think that things are hopeless as you’re listening to this.
I would hate to have you feel hopeless because my whole point of helping you become aware of these
things is we can shift all of this by shifting our thinking. And that’s what mindset coaching helps
you do. So the good farmer lie number four. Oh my gosh. It’s a big one is real farmers don’t need
marketing. There’s this idea among a lot of new farmers, especially is that if your product is good
enough, customers will find you or that putting effort into marketing is somehow inauthentic or
salesy, but, or that it’s a sign your product isn’t good enough because if it was good enough,
you wouldn’t have to market. These are things I hear. All the time. So, and I understand this one.
Most of us get into farming because we love the land. We want to share with our community.
Our farm helped us. Our farm products helped us. We had some recovery with them.
So we want to share that with others. We didn’t sign up for farming because we wanted to be
business people sitting behind a desk. I know that. We signed up to help people not to be a trained
marketer, but here’s the reality. If people don’t know you exist, they can’t find you and buy from
you. It is your obligation to get your products in front of the people who need them. It’s not
their obligation to find you because they just won’t. And if you can’t sell,
you can’t farm. So just know that marketing isn’t about being flashy or fake.
You know, this idea that, ah, marketing is so salesy. No, I teach you how to build relationships
with you to a point that the farmers in our program say it feels good. They love marketing because
their customers love their marketing. When you learn to do marketing right, when you learn the
skills I teach, it’s just about helping people who are already looking for what you offer to find
you. That’s it. That’s marketing. getting your products in front of people who need to solve a
problem that your products do. And then they love you for getting it in front of them. All right.
So now I want to take a minute and go a little deeper because I think it’s really helpful to
understand. why we have these thinking patterns. It’s not because we’re weak or bad.
It’s just because of how our brains are wired. We have this mechanism.
It’s a part of our biology that is constantly scanning for threats.
It’s constantly trying to protect us from danger. So in my mindset coaching program,
I like to teach just enough brain science so that you know that It’s not like you were born with a
problem. You were actually born with a normal human brain, and that’s why you’re doing this.
It’s there. Our biology tries to protect us from danger. So, but here’s the thing. Our brains can’t
always tell the difference between a physical threat, like an actual predator, and a psychological
threat, like, ooh, I’m going to send a sales email and someone might think I’m pushy.
Our brain thinks of both of them as… threatening. So when you’re in this scarcity mindset,
I call it, when you believe there aren’t enough customers or that there aren’t enough people who
will pay the price you need to charge and that things probably won’t work out, your brain goes into
this survival mode. And in survival mode, it always defaults to the negative.
So your brain is always thinking why things won’t work, which it thinks is protecting you.
So then in coaching, Farmers come to my call and they’re like, I can’t see how this can work.
It’s not going to work. Nothing’s working. I don’t know how to make it work. That’s just their
brain defaulting in a very human, normal way. So just know that if you’re already thinking things
won’t work, it’s just because you’re in the default mode and your brain is trying to protect you
rather than stretch for what’s possible. Now, I also want to be really…
Gentle here because a lot of farmers, including me, have done this in the past,
are operating with financial stress. And financial stress changes how our brains function.
It narrows our thinking. It narrows our perspective. It makes us very linear.
We can’t solve problems. It makes us hard to see solutions. It makes everything feel like a threat
and very urgent. And again, this is not a character flaw. It’s biology. But it means that mindset
work is not optional. It’s not fluff. It’s foundational. It’s crucial.
Because if you go out and learn all the best marketing strategies and all the best business
systems, and those are the things I teach too, but you’re still running on scarcity operating
system underneath it all in your farmer brain that we came by naturally,
none of those strategies will work the way they should. Your beliefs will override them. That’s why
I built mindset coaching into everything I do. All right. So what you want to do is reframe it.
This is where things start to shift. I want to offer you a different equation. This equation that
profit equals sustainability and service to your community.
Profit, sustainability, service all go together. If you’re not profitable,
you can’t be sustainable and you can’t offer service. When your farm is profitable, you can sustain
it. You can keep doing it. Even if a family member gets sick, you can still handle it. You will
have the funds to hire the help to keep it going, to keep serving. You can do it well for a long
time. You can take care of the animals, the crops, the flowers, everything the way they deserve to
be cared for. You can invest in your land and your farm. You can hire. help so you’re not grinding
yourself into the ground. You can show up as a good farmer and a present parent and a healthy human
being. And when you can do all that, you serve your community better.
Now you’re doing the very thing you wanted to do by starting your farm. Your customers get better
products. Your family gets more of you and your employees, if you have them or will someday,
they get a better experience and a better employer. Financial stress,
on the other hand, makes you a worse farmer. When you’re operating from this desperation, every
decision you make is coming from fear. And fear-based decisions lead to the number one thing,
undercharging, which leads to not having enough money, which leads to more stress, which leads to
more desperate decisions. This is the cycle we got to break.
Just know that your profit is not a reward you get someday after you’ve suffered enough.
Your profit is what makes everything else possible. And your profit will come from a mindset shift.
A lot of people think, I’ll shift my mindset in the future when I make more money. No, you won’t
make more money. It doesn’t work that way. You will not make more money until you shift your
mindset today. One of the things that could help… just thought of this. I have a free pricing
course. It’s at charlottemsmith.com forward slash price for profit,
all one word. And that is a spreadsheet you get access to and a series of emails that explains it.
And it’ll help you see and understand. Well, first of all, it’ll help you see if your pricing is…
sustainable or not. Most farmers go through that pricing course and they get a really big shock
like, oh my goodness, no wonder we’re not making money. So that awareness of what your price is
actually making you or not is really great to have first. And then the emails that come after that
will help you with your mindset shift so that because you won’t be able to raise your price if you
don’t shift your mindset. So let me bring into this the specific ways I see scarcity thinking
showing up on farms because it can be subtle and hopefully this will help you recognize it in
yourself. Sometimes I hear farmers say things like, there aren’t enough customers for what I offer.
There aren’t enough people. Maybe you’re in a small community. Maybe you tried something before and
it didn’t work. Maybe you just can’t see where the right customers are going to come from.
So you hold back. You don’t fully invest in building your marketing and you keep your prices so low
so you don’t risk losing anyone and you stay small. This is a downward spiral to broke.
Many people, I’ve had people in big cities say, oh, there aren’t enough people in this city.
So I’m driving two hours over to San Francisco where there’s more people. If you can’t get
profitable in your area, you certainly can’t get profitable two hours away because it’s a mindset
issue. If you think our community is just not big enough, it does not value farm fresh food.
That is not a fact. It’s a belief that’s going to keep you stuck and broke. So that’s what we’re
working on here. Abundance thinking, on the other hand, when we shift to a mindset that will help
you become a profitable farmer, it’s things like my ideal customers are looking for me right now.
They’re waiting for me to show up. My job is to make sure they can find me. My job is to get in
front of them. That’s my responsibility. It’s not their responsibility to find me. It’s my
responsibility to get in front of them. When you think that, you will become profitable.
Isn’t that crazy? But it’s what all my farmers you hear here on the podcast, when I interview them,
or all last week I did live interviews, we had farmers showing up and sharing their success
stories. That’s what they… What happens when they shift to that kind of mindset,
they start making money. It’s my job to show up in front of my customers and connect with them.
Scarcity shows up as things like, I can’t charge that much. Nobody will pay it.
You look at what other farmers around you are charging and you assume your customers are price
sensitive. So what happens is you pre-reject yourself on their behalf before they even have a
chance to say yes. My farmers, you heard this if you were on Thursday’s call last week,
Ethan say they’re the highest farmer at the farmer’s market and they can’t even keep up with sales.
And the next person is like half as much as they are. They’ve doubled their sales in the last year,
doubled their prices, and they just keep selling more and more and selling out. And he said,
the reason is the mindset coaching. All right. This is for you too. Everyone can shift their
mindset. So just know that if you have, if you’ve shifted your mindset in the program, you’re going
to think things like my products solve problems. My products help people reach their goals and
solve their problems. They’re transforming my customers’ health, their lives, their families,
their days. When I price confidently and learn to communicate the value clearly in the way we
teach, the right customers will pay it. That is a mindset that builds a sustainable farm.
Or scarcity will show up in ways like you got to buy my stuff. I reviewed an email last week from a
farmer who her email said, you got to buy our stuff to help us pay the bills. That’s scarcity
thinking and it’s going to repel customers. Customers don’t, when they read that, it makes them
feel icky. And they will delete your email. So we got to get it out of our minds.
We got to get this scarcity thinking out of our minds. By the way, we rewrote it in a way that was
very gracious and wonderful. And she’s raising her price and she will get more.
She’s already got 13 more customers. And it just shows that when you shift your mindset,
your farm is more sustainable. You get more customers, you make more money. I see a direct
correlation. all the time. And that was just a perfect example. So these aren’t just nice ideas.
Please know this. They literally produce different results in your life and in your bank account.
Customers feel the energy when you’re thinking thoughts from scarcity versus thoughts from
abundance. Like, oh, people are waiting for me to show up. and share with them how our products can
help them versus people don’t value our farm fresh products. Two different thoughts,
two different farmers can be in the exact same community, exact same farmer’s market. One of them
will be making money, the one with the abundance mindset, and the other one won’t. So this is
shifting your mindset. All right, let’s make this real. and actionable because I don’t want you to
leave this episode just feeling inspired a little bit and then going back to your regular patterns.
I want you to have some tools. So the first thing you can do is to notice what is your default
thought. Make a note like all day, every day for the next few days,
notice, pay attention to what your brain says when something goes wrong or something comes up.
Or maybe from the moment you wake up in the morning, or it’s time to raise your prices, or it’s
time to send a marketing email, or it’s time to order something for the farm. What does your brain
default to? When you think about raising your prices, what’s your first thought?
Is it negative? Is it like, oh, nobody’s going to pay that? It’s not a fact. It is a scarcity
thought that’ll keep you. stuck and broke? When you think about trying a new marketing strategy,
what does your brain say? Or if you think about taking a day off,
or if you think about taking a weekend off, what comes up? And just notice this. Don’t judge it.
Just write it down because we can’t change what we don’t see. And the first step is awareness.
We have to know what our brains are telling us. So that’s it. That’s the first step. Second step is
start practicing. the abundance reframe. For every scarcity thought that you wrote down,
now go back and write down a different version. Not a fake positive thinking version,
that doesn’t work, but a genuinely possible alternative. So things like,
oh, nobody will pay what I need to charge to be profitable becomes some customers are specifically
looking for premium quality and are willing to pay for it. Let me find them.
Or I don’t have time for marketing because that is a negative thought.
Scarcity keeps you broke. If that’s what you’re thinking and you wrote it down, how can you counter
that with a useful thought? A thought like when I build consistent relationship-based marketing
systems, they work for me even when I’m busy. Or here’s another mindset shift you can practice.
Good farmers struggle. We work hard. It’s okay to overwork.
It’s okay that we’re broke. We’re expected to be that way. Instead, counter that.
Things like sustainable farmers thrive and I’m building a sustainable farm. See,
it’s very subtle. It’s easy. It’s simple. It may not be easy, but it’s very simple. You become
aware of all the negative thoughts you’re thinking, and then you write positive, useful. I like the
word useful more than positive, useful counterparts, and we got to practice the useful ones.
This feels like a small shift, but it compounds. Over time, you’re literally rewiring.
rewiring how your brain responds to anything you say to yourself around your farm and throughout
your day. And it has a huge impact on the decisions you make. These little tiny mindset shifts
compound over time. So the third thing, and this is a big one, is Do a price audit.
Look at your current prices and ask yourself, are these prices based on what I need to thrive?
Can I pay myself and still have 30% left over? Or are they based on fear? And if the answer is
fear, we need to address that because undercharging is not sustainable. It’s not humble.
It’s not a virtue. It’s actually a form of scarcity thinking that keeps you small and keeps you
exhausted. I’ve been eating farm fresh food for Over 20 years now,
even though I grew up on a farm, we didn’t eat farm fresh food back then.
We’re a commodity farmer. So we just started buying fresh from farms maybe 25 years ago.
And I have seen farmer and farmer and farmer year after year go out of business because they won’t
shift their mindset that a sustainable farm prices profitably.
Under charging is not humble. Remember that. People will support you when you learn relationship
-based marketing to get in touch with them. Your prices should allow you to pay yourself and care
for your farm. properly and care for your house properly and cover your costs with margin to spare
and build towards your future and save money. And if your current prices don’t do that,
raising them isn’t greedy. It’s necessary. But just raising your prices without relationship-based
marketing, yeah, you probably will lose people. But when you get relationship-based marketing in
place, they support you raising your prices. All right. So I just want to take a minute to wrap up.
And just address it. I know what I’ve been saying today is probably challenging some deep seated
beliefs you might have that can feel uncomfortable. So I just want to share with you that you are
allowed to be profitable and a farmer. I have farmers who come to my program and we have to coach
on that. And that’s okay that we coach on that. It can take them a minute. to realize that it’s
okay to be profitable and love what you do and it can take them a little bit to shift their mindset
so that they believe that, that’s okay. You are actually allowed to make good money from farming.
Listen to the farmers on the podcast that I interview month after month. They have shifted their
mindset and their life is so much happier because of it. And so are their customers. You’re allowed
to charge what your work is worth. And you’re allowed to take care of yourself financially,
physically, emotionally without guilt. So someday, and that is not for the future.
That’s for right now. It’s not after you’ve proven yourself to some invisible judge in the sky.
It’s right now. You’re allowed to be profitable as you are right now. So here’s something I want
you to really sit with. Every farmer who’s out there thriving, who has a profitable business and a
life they love, they made a choice at some point to believe that was possible for them.
they stopped waiting for somebody else’s permission and started acting like it was already true.
And that’s available to you now too. See how this, a profitable farm is all rooted in your mindset.
All right, let’s take this, let’s wrap this one up. So today we talked about the good farmer lies.
The mindset traps, keeping so many of us broke and burned out and buried in guilt. And we talked
about scarcity thinking and how it’s actually a biological response. And we can change that
biological response with intentional practice. We talked about reframing our relationship with
profit, understanding that profit isn’t a reward for someday. It’s the foundation.
You should price your… products accordingly and profitably from the start.
You don’t earn the right to do that in the future. You got to do it now or you won’t be around in
the future. And so I encourage you to do this, this default thought audit this week,
this exercise, practice the abundance reframe, offering yourself a more useful thought and do a
price audit and check whether your prices are based on need or on fear. And I’ve got my pricing
worksheets I mentioned. earlier, that’ll help you. It’s a really great tool. Next episode,
we’ll pull this all together. We’re going to talk about the third root cause of burnout,
the complexity trap. Can’t wait to dive into that as well. So today was great.
And I want to let you know about a project we’re working on next September. We’re going,
I’m going to start my leadership coaching school.
You’re going to love it. It’s going to change your life. And that’s where you will learn to.
coach yourself so it’s not just me talking to you about how to do it in the podcast but you’re
going to learn the skills that I teach you’re going to learn all about them starting next September
so keep your eyes peeled for that so that you can the farmers you hear me interview on the podcast
they all say yes we’re making more money but the number one most profound thing that happened in
our life was the mindset shifts from the mindset coaching it has changed our life and it’s made
them their families better, their bank accounts better, everything better. So you’re going to.
Learn what those tools are and then you can apply them to your life starting in September.
I can’t wait. We just mapped everything out for that school. It’s going to be great. All right,
that’s it. I will talk to you all next week and thanks for being here.