Farm Marketing from the Heart Interview with Chelsie Boles
Meet Chelsie, she has three young girls. She sells meat chickens, eggs and maple syrup. She didn’t have a marketing plan or strategy before she took Farm Marketing from the Heart. Chelsie enjoyed talking to people but her word-of-mouth marketing style had many dead ends that never panned out. She said it best, “Marketing… what […]
Farm Marketing from the Heart Interview with Cate Crawford
Meet Cate Crawford, a pastured pork and poultry farmer from New York. I’m so excited to share Cate’s success from Farm Marketing from the Heart because, in the beginning, Cate didn’t feel confident marketing. A common feeling, right? Here’s the thing: A lot of farmers aren’t confident marketing but you can’t let that stop you. […]
#013: How I Market My Farm in One Hour a Day
The #1 complaint I hear from farmers about marketing is “I’m too busy and can’t add one more thing to my plate. I just don’t have time for marketing.” Trust me, no one has time to fit in “one more thing” but I’m here to tell you marketing your farm is a must if you […]
If This Mom Can Learn Marketing, You Can Too!
I’d like you to meet Jennifer & Sarah. They’re students inside, Farm Marketing From the Heart, which is currently open for enrollment until Friday, March 22nd. MEET SARAH Sarah started the course in 2016 — 1 day after she got home from the hospital after having her 3rd baby! She was so unsure if she’d […]
3 Mistakes That Will Cost You Farm Store Sales
Does this happen to you on the farm? You find random “customers” in your house looking for milk, meat or products you sell. You find people going beyond fenced areas on your property. Customers think your farm store is open 24/7. Theft. You find cars and trucks on open pastures that don’t belong there. Customers […]
3 Ways to Sell That Will Keep You Profitable
For most farmers selling is a struggle. This skill doesn’t come naturally to most of us. We have to work at getting comfortable, with the uncomfortable. And let me be totally honest with you. If you don’t learn how to sell, you’ll be out of business before you start. Fortunately, selling is a skill you […]
How this Farmer Transformed with ‘Farm Marketing from the Heart’
Recently I had the pleasure to sit down with Carla Phillips of Phillips Family Farm, a neighbor a few towns over, here in Oregon. Listen in as she shares her wisdom and insight with you, as we chat about what her farm looked like before she built her marketing strategy, vs. how her farm looks […]
What You Need to Know About Product Mark-Up vs Margins
In my ceaseless quest to help more farms thrive and become profitable AND stay in business, this week I had the privilege of interviewing Kevin Fort of Regenerative Business Institute, a tax accounting, and business strategist firm where several of his clients are farmers. Kevin lives in Gilbert, Arizona, with his wife and kids and in […]
How to Write A Profitable Marketing Email
When you first decided to start your farm, I bet you were so excited to bring in the first crop of veggies, bring home your first animal, or welcome your first customers. You planned everything to the last detail, overjoyed that you were living your dream of feeding your family off the land. But […]
The 5 Types of Customers and How to Reach Them
Have you ever felt like you’re doing everything you can to let people know about your products, but still not enough people are buying from you? Or perhaps you have lots of buyers but your prices aren’t where they need to be, you’re not making a profit yet, and you’re afraid to raise your prices? This is a […]