#278: Your 2026 Farm Marketing Business Plan – Part 4: How to Build a Profitable AND Fulfilling Farm

When I started my farm in 2009, I had 20 customers in the first month. Three years later? 100 families a week.

And I documented my journey so I can save you time (and money!!) and tell you exactly how that happened—because I tracked every single step.

I just wrapped up Parts 3 and 4 of my year-end business planning series, and Part 4 tackles something I don’t hear enough farmers talking about:

And that is—what happens when you finally take a look around your farm business… and realize you’re miserable?

I’ve watched it happen too many times. Farmers struggle to get it going, then want to quit. They’re exhausted, overwhelmed, and wondering why success feels so empty.

That’s what Part 4 is about—building a farm you actually want to keep running.

In Part 3 HERE, you’ll learn:

  • The exact numbers you need to track (and why most farmers skip this step)
  • How I went from 20 customers a week to 100 families in 3 years
  • Why your lowest open rates often mean your highest sales
  • The truth about Facebook ads (hint: they took me 5 years to make work)

In Part 4 today, I walk you through:

  • What to STOP doing (yes, you’re allowed to quit things just because you don’t want to do them anymore)
  • How to identify your biggest moneymaker with the least effort
  • The revenue projection exercise that reveals exactly where your gaps are
  • Who you have to become to hit your 2026 goals

These questions gave me permission to build a farm that fits my life instead of one that drains it.

To your profitable, fulfilling farm in 2026!!

Charlotte

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Hi, I'm Charlotte Smith!

I’ve made it my career to give farmers the mindset and the marketing strategy they need to have a farm and life they love.

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