#267: Why Farms That Sell Only One Thing Make Far More Money (and How to Choose Yours)

Imagine leaving your job to start a farm. You’re living your dream. But there’s one big problem: you only get paid once a year, in December.

That’s what happened to one farmer. And it was making her feel terrible.

Now you might think – well then, just pay yourself more often. But it’s not that easy on a farm. 

There are feed bills, mechanical breakdown repair bills, supplies needed all year – there was constant outflow and it wasn’t until she sold the last of her products in November that she could actually write herself a check.

And this was eating her up with stress.

Her husband got paid every month. She used to get paid every month at her old job. So she thought something must be wrong with her. She felt disappointed and ashamed.

She worried about money all day, every day. She felt bad when she turned on the lights or the water pump. She was rushing around trying to make sales happen faster. She wasn’t enjoying her beautiful farm at all.

Then, in one 30 minute coaching session with me, everything changed.

In this episode, you’ll learn three big ideas that helped her:

Why facts aren’t the problem – Getting paid in December isn’t good or bad. It’s just a fact. Your thoughts about it are what make you feel bad.

Why bad feelings cost you money – When you feel stressed and worried, you can’t think clearly. You can’t solve problems or be creative.

Why rushing makes things worse – When you stress about making money fast, you actually push your goals further away.

Here’s the remarkable part: After the coaching call, this farmer felt totally different. She stopped rushing. She felt calm and confident. She started enjoying her farm again.

Nothing about when she gets paid changed. She still gets paid in December. But she feels completely different about it.

And because she’s calm and confident now, she can finally have the focus to set it up differently for next year. 

If you worry about money on your farm or think you’re doing something wrong, this episode will help you feel better and think more clearly.

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Hi, I'm Charlotte Smith!

I’ve made it my career to give farmers the mindset and the marketing strategy they need to have a farm and life they love.

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