How to Create a Strong Call-To-Action in Your Marketing
Each week I receive many marketing emails, blog posts, and see social media posts from farmers and they are super informative – I hear all about their newest products available or opportunities for a class. And unfortunately, that’s where it often ends – they forget (or are afraid) to tell their readers & followers to […]
How to Plan a Successful Photo Shoot on the Farm
In today’s world of online marketing, top-notch photos are a necessity and an important part of your successful marketing strategy. We live in such a visual world that websites are expected to be beautiful. And Facebook and Instagram have made it so everyone can look like a semi-professional photographer! A Professional Photo Shoot Can Convert […]
How this Farmer Transformed with ‘Farm Marketing from the Heart’
Recently I had the pleasure to sit down with Carla Phillips of Phillips Family Farm, a neighbor a few towns over, here in Oregon. Listen in as she shares her wisdom and insight with you, as we chat about what her farm looked like before she built her marketing strategy, vs. how her farm looks […]
How To Handle The Competition.
Ugh, doesn’t it feel so icky when you’re faced with competition from other farmers? I hate feeling like I have to defend my products, or when I know another farmer at a market isn’t being totally honest with their marketing. So how do you overcome those feelings of inadequacy and turn it into something […]
How to Stay in Business as the Popularity of Farm Fresh Food Declines
As if running a farm and dealing with weather challenges, predator problems, or crop issues isn’t enough, now we have to stay ahead of all the marketing trends that challenge our sales, too! In the last ten years, we’ve seen farming as a profession and farm fresh food become hip, cool, and trendy. And while […]
How to Write A Profitable Marketing Email
When you first decided to start your farm, I bet you were so excited to bring in the first crop of veggies, bring home your first animal, or welcome your first customers. You planned everything to the last detail, overjoyed that you were living your dream of feeding your family off the land. But […]
The 5 Types of Customers and How to Reach Them
Have you ever felt like you’re doing everything you can to let people know about your products, but still not enough people are buying from you? Or perhaps you have lots of buyers but your prices aren’t where they need to be, you’re not making a profit yet, and you’re afraid to raise your prices? This is a […]
How to Test Your Raw Milk
Free training so you can be confident your raw milk is priced for profit: https://www.3cowmarketing.com/priceforprofit Here it is! In the video below I break down the process I use to test my cow’s milk. (my way is not the ONLY way, yet it has worked for me for 10 years so I keep at it.) […]
Properly Clean Your Raw Milk Machine
Many raw milk producers I consult with find it difficult to get profitable – they just can’t seem to charge enough to cover costs + a profit margin. And 98% are out of business within a few years. I’ve got help. I’ve got a pricing series over on my podcast with my spreadsheets I use […]