The Profitable
Mindset Podcast

A podcast helping farmers get the mindset they need to build a profitable farm business. 

Join the list and get your FREE checklist:
How to Get More Customers to Your Farm

“Absolutely invaluable information for any farmer that wants to make their business more profitable, presented in easy-to-follow steps to success.”


The 5 Types of Customers and How to Reach Them

Have you ever felt like you’re doing everything you can to let people know about your products, but still not enough people are buying from you? Or perhaps you have lots of buyers but your prices aren’t where they need to be, you’re not making a profit yet, and you’re afraid to raise your prices? This is a problem I see frequently with

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Blog Post: How to Write a Profitable Email

Imagine being stuck with 60 old hens that aren’t laying eggs anymore — they’re just taking up space and eating expensive feed. You have to buy new chicks, but it’s going to be a big bill and you’d like to have a little cushion before they mature and egg productions gets back up to normal. So you have them butchered

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Your Top 10 Herd Share Questions Answered Here

  Holy smokes, did I have the most exciting weekend ever! Joel Salatin and attorney Elizabeth Rich stayed in our home for a couple of nights, we co-taught a workshop, we shared some incredible meals and fantastic conversations right here on the farm! I tried not to be too much of a fangirl. I let them have their space and

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How Nick Burton Made 6 Figures His First Year in Farming

Don’t let this guy’s laid-back Texas drawl fool you. Nick Burton, the owner of Victory Garden Farms and Victory Lunch Club in Paris, Texas, is one sharp businessman who agreed to share as many of his success strategies he employs on his small protected culture farm (greenhouses, indoor grow room, high tunnel) as he could in the 30 minutes we

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How to Determine Which Products to Add for More Profit

For many, the American dream is to have a house and a few acres.  And luckily, you and I are living that dream! Whether you have 1/2 an acre, 5, dozens or even hundreds of acres – you can have a thriving farm business. Too often, though, we start with one product and have success with sales, so we add

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How to Sell Your Products When You Identify as an Introvert

Do you consider yourself an introvert? Oh boy…if there was a way I could sell my farm products without having to talk with customers all day then heck yes, I would!! You and I just want to farm or work in the garden, we don’t want to have to sell our stuff and interact with people – let’s be honest…nobody

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How To Graciously Say Goodbye to a Challenging Customer

Have you ever been in this spot? You serve dozens of customers all week, bending over backwards in your busy schedule to accommodate them in the best way you can, and at the end of the day all you can think of is that one super-annoying, complainer customer that you can just never seem to please! One of our students,

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Farm Website Case Study – tips you can use, too.

Last week Melissa from Tanglebloom Flowers emailed with some questions about her website. After checking out her beautiful site she designed I asked if I could answer her in a video with a few suggestions so we all could benefit! (Thanks, Melissa!!) Websites that bloom… First of all, you flower farmers are so lucky because you can create such spectacular,

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