A podcast helping farmers get the mindset they need to build a profitable farm business.
“Absolutely invaluable information for any farmer that wants to make their business more profitable, presented in easy-to-follow steps to success.”
Each week I receive many marketing emails, blog posts, and see social media posts from farmers and they are super informative – I hear all about their newest products available or opportunities for a class. And unfortunately, that’s where it often ends – they forget (or are afraid) to tell their readers & followers to take action! When you send
The mindset shift Joel Salatin taught me about pricing your products as “craft food” instead of as a commodity. For the second time in less than a year, my husband and I hosted Joel Salatin at our home so we could teach “The Profitable Farm Workshop.” No matter how many times I hear Joel speak, I’m inspired to be a
In today’s world of online marketing, top-notch photos are a necessity and an important part of your successful marketing strategy. We live in such a visual world that websites are expected to be beautiful. And Facebook and Instagram have made it so everyone can look like a semi-professional photographer! A Professional Photo Shoot Can Convert Lookers into Buyers Without high-quality,
I talk to a lot of farmers that think it’s impossible to be a profitable farm. With high competition and grocery stores (including online!) flooding the market, it’s no wonder you think this. I’m here to tell you it is absolutely possible and I can show you how. I’ve done it for myself over the last decade and I’ve shown
Recently I had the pleasure to sit down with Carla Phillips of Phillips Family Farm, a neighbor a few towns over, here in Oregon. Listen in as she shares her wisdom and insight with you, as we chat about what her farm looked like before she built her marketing strategy, vs. how her farm looks after she took the online
Ugh, doesn’t it feel so icky when you’re faced with competition from other farmers? I hate feeling like I have to defend my products, or when I know another farmer at a market isn’t being totally honest with their marketing. So how do you overcome those feelings of inadequacy and turn it into something productive? Take a listen to
Facebook ads can be confusing, difficult to manage and a complete waste a lot of time and money if you don’t know what you’re doing. They can also be scary and extremely intimidating. … but if done correctly, they can be a total game changer for your farm business. Perhaps you’ve tried them in the past? To help eliminate some of
In my ceaseless quest to help more farms thrive and become profitable AND stay in business, this week I had the privilege of interviewing Kevin Fort of Regenerative Business Institute, a tax accounting, and business strategist firm where several of his clients are farmers. Kevin lives in Gilbert, Arizona, with his wife and kids and in addition to his business finance
As if running a farm and dealing with weather challenges, predator problems, or crop issues isn’t enough, now we have to stay ahead of all the marketing trends that challenge our sales, too! In the last ten years, we’ve seen farming as a profession and farm fresh food become hip, cool, and trendy. And while farm fresh food and flowers,
“How do I price my products? What do I charge?” It’s one of our most common questions, and why we created our free pricing course + calculator last week. However, it’s brought up lots of comments about customers who challenge our prices. It’s a given that the prices for our handcrafted, homegrown, sustainable, or artisan goods are going to be
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*We do not sell or spam your email. You can unsubscribe anytime.