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The Profitable
Mindset Podcast

A podcast helping farmers get the mindset they need to build a profitable farm business. 

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How to Get More Customers to Your Farm

“Absolutely invaluable information for any farmer that wants to make their business more profitable, presented in easy-to-follow steps to success.”

LATEST EPISODES

How To Handle The Competition.

  Ugh, doesn’t it feel so icky when you’re faced with competition from other farmers? I hate feeling like I have to defend my products, or when I know another farmer at a market isn’t being totally honest with their marketing. So how do you overcome those feelings of inadequacy and turn it into something productive? Take a listen to

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How to Create a Facebook Ad that Sells

  Facebook ads can be confusing, difficult to manage and a complete waste a lot of time and money if you don’t know what you’re doing. They can also be scary and extremely intimidating. … but if done correctly, they can be a total game changer for your farm business. Perhaps you’ve tried them in the past? To help eliminate some of

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What You Need to Know About Product Mark-Up vs Margins

In my ceaseless quest to help more farms thrive and become profitable AND stay in business, this week I had the privilege of interviewing Kevin Fort of Regenerative Business Institute, a tax accounting, and business strategist firm where several of his clients are farmers. Kevin lives in Gilbert, Arizona, with his wife and kids and in addition to his business finance

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How to Stay in Business as the Popularity of Farm Fresh Food Declines

As if running a farm and dealing with weather challenges, predator problems, or  crop issues isn’t enough, now we have to stay ahead of all the marketing trends that challenge our sales, too! In the last ten years, we’ve seen farming as a profession and farm fresh food become hip, cool, and trendy. And while farm fresh food and flowers,

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My 3 Step Process for Customers Who Think Your Prices Are Too High

“How do I price my products? What do I charge?” It’s one of our most common questions, and why we created our free pricing course + calculator last week. However, it’s brought up lots of comments about customers who challenge our prices. It’s a given that the prices for our handcrafted, homegrown, sustainable, or artisan goods are going to be

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How to Write A Profitable Marketing Email

  When you first decided to start your farm, I bet you were so excited to bring in the first crop of veggies, bring home your first animal, or welcome your first customers. You planned everything to the last detail, overjoyed that you were living your dream of feeding your family off the land. But after a while, farming started

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The 5 Types of Customers and How to Reach Them

Have you ever felt like you’re doing everything you can to let people know about your products, but still not enough people are buying from you? Or perhaps you have lots of buyers but your prices aren’t where they need to be, you’re not making a profit yet, and you’re afraid to raise your prices? This is a problem I see frequently with

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Blog Post: How to Write a Profitable Email

Imagine being stuck with 60 old hens that aren’t laying eggs anymore — they’re just taking up space and eating expensive feed. You have to buy new chicks, but it’s going to be a big bill and you’d like to have a little cushion before they mature and egg productions gets back up to normal. So you have them butchered

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Your Top 10 Herd Share Questions Answered Here

  Holy smokes, did I have the most exciting weekend ever! Joel Salatin and attorney Elizabeth Rich stayed in our home for a couple of nights, we co-taught a workshop, we shared some incredible meals and fantastic conversations right here on the farm! I tried not to be too much of a fangirl. I let them have their space and

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Top 5 Farm Marketing Trends to try this Summer

As farmers, you and I have the unique struggle of pouring our whole lives into our farms (who else is working 12+ hour days now that it’s the middle of July?! I can’t keep up with the heat!) while also needing savvy business tactics to keep our customers coming back for more. It’s not an easy balance. I have to

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