A podcast helping farmers get the mindset they need to build a profitable farm business.
“Absolutely invaluable information for any farmer that wants to make their business more profitable, presented in easy-to-follow steps to success.”
I’d like you to meet Jennifer & Sarah. They’re students inside, Farm Marketing From the Heart, which is currently open for enrollment until Friday, March 22nd. MEET SARAH Sarah started the course in 2016 — 1 day after she got home from the hospital after having her 3rd baby! She was so unsure if she’d have time to take the
Does this happen to you on the farm? You find random “customers” in your house looking for milk, meat or products you sell. You find people going beyond fenced areas on your property. Customers think your farm store is open 24/7. Theft. You find cars and trucks on open pastures that don’t belong there. Customers haggle you on price like
For most farmers selling is a struggle. This skill doesn’t come naturally to most of us. We have to work at getting comfortable, with the uncomfortable. And let me be totally honest with you. If you don’t learn how to sell, you’ll be out of business before you start. Fortunately, selling is a skill you can learn. It’s like putting
You have an advantage as a farmer. I know it may not always feel this way, but it’s true. Customers are looking to do business with people, not faceless corporations. Customers crave connection and personal experiences that will enhance their life. And that’s exactly what you do. You’d be surprised at the number of people that want to learn how to
One of the most common problems I hear farmers say is, “I don’t have time for marketing.” I get Facebook messages, emails, comments and direct messages all the time that say the same thing. “Charlotte you want us to market and I love your stuff, but I don’t have the time to do all this marketing.” I hear ya, and
“I hate selling because I don’t feel understood. I value and use what I sell, but I can’t find customers that will value my products.” If this sounds like you, you’re not alone. I get this question a lot: “How do I find people that will value my products?” And as much as I’d love to tell you “there’s a
This happens about once a year… I get calls, emails and texts from customers saying, “My milk taste awful this week. I can’t drink it. Can I get a refund? What happened?” All normal on a raw milk dairy — whether it’s the accidental jaunt through the onion patch or the excessive grass in spring, I can count on off-tasting
Each week I receive many marketing emails, blog posts, and see social media posts from farmers and they are super informative – I hear all about their newest products available or opportunities for a class. And unfortunately, that’s where it often ends – they forget (or are afraid) to tell their readers & followers to take action! When you send
The mindset shift Joel Salatin taught me about pricing your products as “craft food” instead of as a commodity. For the second time in less than a year, my husband and I hosted Joel Salatin at our home so we could teach “The Profitable Farm Workshop.” No matter how many times I hear Joel speak, I’m inspired to be a
In today’s world of online marketing, top-notch photos are a necessity and an important part of your successful marketing strategy. We live in such a visual world that websites are expected to be beautiful. And Facebook and Instagram have made it so everyone can look like a semi-professional photographer! A Professional Photo Shoot Can Convert Lookers into Buyers Without high-quality,
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